Blog

02
Aug

Why Your Online Agency Will Likely Never Get You A Positive ROI

Posted by | No Tags | Analytics · Facebook Marketing · Google AdWords Pay Per Click Marketing · Online Marketing | No Comments on Why Your Online Agency Will Likely Never Get You A Positive ROI

How a Drunk Google Employee Let Us in on the Secret to Paid Search Success… If you’re not seeing a positive return on investment with your online marketing campaigns, you likely never will because your ad agency hasn’t been hanging around enough drunk Google employees. Remember that scene from the Academy Award-Winning 2000 film Erin […]

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13
Jun

Taking a Start-Up from $0 to over $1 Million in Revenue in Less Than 1 Year

Posted by | No Tags | Uncategorized | No Comments on Taking a Start-Up from $0 to over $1 Million in Revenue in Less Than 1 Year

Few start-ups can brag that they achieved one million in revenue—it’s an audacious goal, especially for a start-up in the clothing category. Still, that’s what a board member of a new client challenged us with in an early conference call. It was a big, scary, tangible goal We got to work. We focused in on […]

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09
Jun

The Relationship of Organic and Direct visits to Paid Online Media

Posted by | · · · | Analytics · Online Marketing · Paid Search · SEO · Uncategorized | No Comments on The Relationship of Organic and Direct visits to Paid Online Media

I spent the early part of my career working in brand management for Heinz and Unilever in the 1990s. We had access to scanner data, which told us the sales of a particular item or category at the store level. We had access to shipment data, which told us how much product we had shipped […]

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07
Oct

A New Twist on the BCG Matrix to Evaluate and Grow Brands Online

Posted by | · | Online Marketing | No Comments on A New Twist on the BCG Matrix to Evaluate and Grow Brands Online

A New Twist on the BCG Matrix to Evaluate and Grow Brands Online A Simple Heuristic for Online Marketing Strategy with Deep Implications   As you probably remember from your Marketing 101 textbook, the BCG Matrix plots a brand’s growth vs. its market share. This has traditionally provided valuable insights that can guide overall brand […]

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06
Oct

Are Facebook Carousel Ads Really The Next Golden Goose?

Posted by | · | Facebook Marketing · Online Marketing · Product Feeds | No Comments on Are Facebook Carousel Ads Really The Next Golden Goose?

Are Facebook Carousel Ads Really The Next Golden Goose?   In the past year, Facebook has rolled out an unprecedented number of changes to their advertising suite. We’re particularly excited about the new carousel ad format, formerly known as multi-product ads. These new ads not only look sleek, they also perform incredibly well.   Carousel […]

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06
Oct

Great Results for Clients with NEW Instagram Ads

Posted by | · | Facebook Marketing · Instagram Advertising · Online Marketing | No Comments on Great Results for Clients with NEW Instagram Ads

Great Results for Clients with NEW Instagram Ads It’s clear from early results that Instagram ads will be a huge win for Facebook and for SmartClick’s Clients   SmartClick was honored last month to get early access from Facebook to set up and run Instagram ad campaigns for clients before other agencies. Now that Instagram […]

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08
Jun

Demystifying Facebook’s Ad Relevance Score Could Save You Hundreds Of Thousands

Posted by | | Facebook Marketing · Google AdWords Pay Per Click Marketing · Online Marketing · Uncategorized | No Comments on Demystifying Facebook’s Ad Relevance Score Could Save You Hundreds Of Thousands

Demystifying Facebook’s Ad Relevance Score Could Save You Hundreds Of Thousands Why is Facebook’s relevance score relevant to you? Because using it to your advantage could potentially mean hundreds of thousands of dollars a year in revenue from Facebook advertising. So, what is relevance score or RS? Facebook wants its users to have a great […]

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08
Jun

The True Cost and ROI of SEO – 10 Questions You Should Ask Your SEO Person Today.

Posted by | No Tags | Conversion Rate Optimization · Online Marketing · Paid Search · Search Engine Optimization · SEO · Uncategorized | No Comments on The True Cost and ROI of SEO – 10 Questions You Should Ask Your SEO Person Today.

The True Cost and ROI of SEO – 10 Questions You Should Ask Your SEO Person Today. Years ago, we added up the cost of each legitimate SEO program we were running and analyzed their results to get their cost/acquisition. In all cases, the cost/acquisition was higher for Organic SEO programs than for paid online […]

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08
Jun

5 Ways to Get The Most Out of Your Next Ad Photoshoot

Posted by | · | Facebook Marketing · Online Marketing · Uncategorized | No Comments on 5 Ways to Get The Most Out of Your Next Ad Photoshoot

5 Ways to Get The Most Out of Your Next Ad Photoshoot Great photos are extremely important, especially with Facebook advertising. If a brand has poor photo assets, it’s going to be difficult to actually build a credible brand. You don’t get fantastic photo imagery by accident. It’s all about the photoshoot. Online advertising photoshoots […]

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08
Apr

Advertise on YouTube to Build Brand Awareness and Sales

Posted by | · | Online Marketing · Uncategorized · Video | No Comments on Advertise on YouTube to Build Brand Awareness and Sales

Advertise on YouTube to Build Brand Awareness and Sales A great alternative to TV because it’s performance you can actually measure. Busting The TV Measurement Paradigm For years, companies have been placing ads on television with the hope that they would drive awareness and sales. Unfortunately, you never know what TV is actually doing for […]

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08
Apr

5 Reasons We Stopped Doing SEO for Clients

Posted by | · | Online Marketing · Paid Search · Search Engine Optimization · SEO · Uncategorized | No Comments on 5 Reasons We Stopped Doing SEO for Clients

5 Reasons We Stopped Doing SEO for Clients SmartClick doesn’t do Search Engine Optimization anymore. We haven’t done it for years. Instead we focus on paid online advertising—and that’s how we made our clients, in aggregate, an incremental $25 million in revenue last year. In the marketing department at PepsiCo years ago, we were always […]

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08
Apr

How We Tripled Email Revenue for a Brand in Just 3 Months

Posted by | · | Email · Uncategorized | No Comments on How We Tripled Email Revenue for a Brand in Just 3 Months

How We Tripled Email Revenue for a Brand in Just 3 Months A/B Testing Emails   To drive big results, sometimes you just need to break some rules. We’ve been doing some interesting testing for an e-commerce client that shows how a creative, aesthetically pleasing email that breaks many of the rules of email coding […]

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04
Mar

Is Offering Free Shipping Worth It?

Posted by | · | Facebook Marketing · Online Marketing · Paid Search | No Comments on Is Offering Free Shipping Worth It?

Just as Free Shipping has helped Amazon take over the ecommerce world, your brand can take back lost revenue at higher margins by implementing Free Shipping as well. Amazon with Prime and its 2-day Free Shipping is kind of like Genghis Khan, conquering everything in his wake. It’s tempting for many manufacturers to launch on […]

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04
Mar

Pushing Out and Pulling In The Right Data to Grow Your Brand Online

Posted by | · · · | Analytics · Comparison Shopping Engines · Online Marketing · Paid Search · Product Feeds | No Comments on Pushing Out and Pulling In The Right Data to Grow Your Brand Online

Brands need to think more about the data they’re pushing out with the big aggregator websites who are increasingly controlling the majority of website traffic, as well as the data brands are pulling in to manage decisions, or risk being left behind. Way back in September of 2012, Tom Anthony, Head of R&D at Distilled, […]

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04
Mar

10 Immutable Laws of Driving Online Revenue for Start Up E-Commerce Brands

Posted by | · | Online Marketing · Online PR | No Comments on 10 Immutable Laws of Driving Online Revenue for Start Up E-Commerce Brands

10 Immutable Laws of Driving Online Revenue for Start Up E-Commerce Brands We’ve been talking with a lot of startups. Lots. Many of these potential clients used to work for some of the big, established brands we work with. They find that doing marketing for a startup is entirely different from marketing for an established […]

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17
Dec

12 Facebook Ad Mistakes You Didn’t Know You’re Making

Posted by | · · | Facebook Marketing · Online Marketing | No Comments on 12 Facebook Ad Mistakes You Didn’t Know You’re Making

The 12 Facebook Ad Mistakes You Didn’t Know You’re Making Just this morning, a potential client mentioned to us that “Facebook ads don’t work.” We’ve heard this over and over. The truth is that Facebook ads don’t work, if you don’t understand how to make them work. Advertisers, even big agencies, generally don’t understand how […]

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16
Dec

New Developments in Advanced Facebook Targeting

Posted by | · · · · | Facebook Marketing · Online Marketing | No Comments on New Developments in Advanced Facebook Targeting

New Developments in Advanced Facebook Targeting While Facebook has traditionally lagged behind Google in advertising performance, we’ve always known there was huge potential in Facebook Advertising for our clients. One in 7 people worldwide and over 50% of the U.S. population has a Facebook profile. Half of users log on every single day. In fact, […]

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16
Dec

Rapid Cycle A/B Testing = Rapid Results

Posted by | · | Analytics · Conversion Rate Optimization | No Comments on Rapid Cycle A/B Testing = Rapid Results

Rapid Cycle A/B Testing = Rapid Results   What is A/B Testing? As the name implies, A/B testing is simply comparing two versions (A and B) of an ad, web page, or other content, which are identical except for a slight variation that might affect a user’s behavior. Version A is often the current version […]

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19
Nov

Your Easy Guide To Twitter Cards

Posted by | · · | Online Marketing · Twitter Marketing | No Comments on Your Easy Guide To Twitter Cards

Your Easy Guide To Twitter Cards The advent of Twitter Advertising has been painfully slow in coming. Announcements were made as far back as 2010, but only recently have all advertisers gained access to the platform. SmartClick was among a select group of agencies invited participate in beta testing for Twitter ads as early as […]

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19
Nov

20 steps to setup and optimize a Google Shopping Feed

Posted by | · | Analytics · Comparison Shopping Engines · Online Marketing · Product Feeds | No Comments on 20 steps to setup and optimize a Google Shopping Feed

20 Steps To Setup And Optimize A Google Shopping Feed Google Shopping is one of the easiest and most effective ways to drive traffic to an e-commerce store. See our Welding Supplies From IOC case study for an example of how Smartclick used Google shopping to grow a client’s revenue by $2 Million in a […]

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19
Nov

The 2 Commandments Of Online Ad Creative

Posted by | · · · · | Creative · Facebook Marketing | No Comments on The 2 Commandments Of Online Ad Creative

The 2 Commandments Of Online Ad Creative Smart online ads can be the difference between your business becoming a wild success or your living arrangements moving to permanent status with your in-laws. The hard part is that bad online marketing doesn’t always look “bad.” Instead, bad online marketing doesn’t utilize the advantages it has over […]

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18
Sep

Why your marketing plan didn’t work

Posted by | No Tags | Email · Facebook Marketing · Online Marketing · Paid Search · SEO | No Comments on Why your marketing plan didn’t work

Why Your Marketing Plan Didn’t Work Most marketing plans lack the balance between awareness building and message frequency to truly nurture consumers down a path to purchase. At SmartClick, when we begin a new engagement, we get a glimpse of the client’s past marketing plans. Typically, past plans haven’t worked well, or at best have […]

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17
Sep

More conversions from Facebook than AdWords?

Posted by | No Tags | Facebook Marketing | No Comments on More conversions from Facebook than AdWords?

More Conversions From Facebook Than Adwords? For the first time, we’re seeing a Facebook ad type that can really drive sales for brands… and even outperform Google AdWords One of the biggest criticisms of Facebook advertising over the years has been that while Facebook ads drive visits to a website, they just don’t drive sales […]

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16
Sep

is retargeting for you? yes.

Posted by | No Tags | Online Marketing · Retargeting | No Comments on is retargeting for you? yes.

Is Retargeting For You? Yes. Retargeting ads keep your brand top-of-mind and are essential in providing the multiple exposures that lead consumers to convert. If you’re expecting to reel in a 100-pound Salmon on your first cast, you’ve never been fishing (especially because the biggest Salmon ever caught was 97-pounds). The world of marketing is […]

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31
Jul

The What And How of Better A/B Testing

Posted by | · · · · | Conversion Rate Optimization | No Comments on The What And How of Better A/B Testing

If you’re currently A/B testing using Google Content Experiments (Formerly Google Website Optimizer), a home-grown system, or simple pre vs. post analysis using your analytics data, this is an intervention. There is a better way to optimize your website… Now, we use Google products all the time (including Content Experiments); and we’ve even been guilty […]

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31
Jul

Google Shopping Has Changed; What This Means For You

Posted by | · · · | Comparison Shopping Engines · Online Marketing · Paid Search · Product Feeds | No Comments on Google Shopping Has Changed; What This Means For You

Google Shopping used to be a utopia for merchants online – where the benevolent “do no evil.” Google would list your products, free of charge, driving paying customers to your site to buy your stuff. All you had to do was upload a product feed to Google Merchant Center and keep it fresh. Life was […]

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31
Jul

Is Google Analytics Lying About Your Conversions?

Posted by | · · · · | Analytics · Conversion Rate Optimization | No Comments on Is Google Analytics Lying About Your Conversions?

When visitors on your site perform an action that you deem valuable (a.k.a. a conversion), you’re probably pretty interested in understanding the various factors that influenced that action, right? What led them to convert? This insight is generally available in your Google Analytics reports, but depending on your particular conversion process and setup, the traffic […]

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18
Jul

The Finite Frontier: Paid Search’s Glass Ceiling

Posted by | · · · · · | Google AdWords Pay Per Click Marketing | No Comments on The Finite Frontier: Paid Search’s Glass Ceiling

Paid search is a pillar of online marketing. Few other online channels can give you the quality direct-response traffic that paid search advertising delivers. But there’s a hitch – you cannot scale paid search.   What? But search and the limitless expanse of the internet are joined at the hip, right? Errrr…. let’s look at […]

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27
Jun

Have A Little Faith: Don’t Just Focus on What You Can Measure

Posted by | No Tags | Online Marketing | No Comments on Have A Little Faith: Don’t Just Focus on What You Can Measure

We were eating lunch with the online marketing team for a $1 billion consumer brand.  Their sky high conversion rates on paid search and retargeting ads would put your jaw on the floor.  They’ve carved out a nice niche that drives several hundred thousand dollars in sales a year.  The only problem is  they can’t […]

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20
Jun

Why You’re Losing Money on Paid Search

Posted by | · · · · | Google AdWords Pay Per Click Marketing | No Comments on Why You’re Losing Money on Paid Search

Paid search isn’t a game of chance, but the wisdom of The Gambler holds: “If you’re gonna play the game, boy, ya gotta learn to play it right…”   Don’t forget that paid search platforms like Google AdWords and Microsoft adCenter are businesses that want your precious marketing dollars first and foremost. They urge you […]

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01
Feb

Using Tweetups to Drive Traffic for Brick and Mortar Retailers

Posted by | · · | Twitter Marketing | 1 Comment on Using Tweetups to Drive Traffic for Brick and Mortar Retailers

A step-by-step guide to executing a successful Tweetup   A Tweetup can be a great word of mouth generator to drive store traffic for a retailer or restaurant chain. By definition, a Tweetup is a real world meeting between people who know each other through Twitter or the blogger community. People come to share ideas, […]

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06
Jan

Top Online Marketing Posts We’ve Read This Week

Posted by | No Tags | Online Marketing | No Comments on Top Online Marketing Posts We’ve Read This Week

There’s a lot to read out there. Here are the top ten online marketing posts we’ve read this week. Enjoy!   Nice Washington Post Recap of Facebook’s Timeline   39 Social Media Statistics to Start 2012   Marketers are having some nice early success with promoted tweets on Twitter   A nice approach to gaining […]

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09
Feb

50 Different Types of Wall Posts for Facebook Business Fan Pages

Posted by | No Tags | Facebook Marketing | 6 Comments on 50 Different Types of Wall Posts for Facebook Business Fan Pages

Try Something Different With Your Posts on Your Facebook Business Fan Page   Have you looked at your newsfeed hide rate on Facebook lately? If your hide rate is much over 2%, chances are that it’s your own fault. You’re boring your fans. There’s nothing worse than reading a stale, you’re-making-me-slowly-yawn, Facebook status update from […]

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22
Sep

Online Press Releases Can Have An Instant Effect On Search Results

Posted by | No Tags | Online PR · Search Engine Optimization | No Comments on Online Press Releases Can Have An Instant Effect On Search Results

Online press releases can get a brand to quickly appear in natural search results. How do we know? Because we do it to promote our own Boulder-based online social media agency. Uploading an online press release can have immediate impact on a brand’s search results, both in getting a brand on page 1 of Google […]

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17
Sep

Social Media Footprint Affects Google Page Rank

Posted by | No Tags | Facebook Marketing · Search Engine Optimization · Twitter Marketing | No Comments on Social Media Footprint Affects Google Page Rank

  A brand’s social media footprint appears to be an increasingly important factor in the order of natual search results on Google. As you may or may not know, a page’s rank in search results on Google is determined by Google’s Page Rank Algorithm (actually named after Larry Page, one of the founders of Google). […]

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11
Aug

1 Tweet, 2 Tweet, Eat Rodizio Grill’s Meat. How 1 Tweet Can Land New Customers

Posted by | No Tags | Twitter Marketing | No Comments on 1 Tweet, 2 Tweet, Eat Rodizio Grill’s Meat. How 1 Tweet Can Land New Customers

With all the social media buzz and chatter happening around the world, people still wonder; Does it actually work? Big social media campaigns with hoopla, prizes and tons of money can promote a brand instantly. But, sometimes, all it takes is two eyes and two ears to gain some brand awareness.  David and Goliath may […]

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19
May

New Facebook Fan Page App Rewards Fans Who Get Friends to “Like” a Brand’s Page

Posted by | No Tags | Facebook Marketing | No Comments on New Facebook Fan Page App Rewards Fans Who Get Friends to “Like” a Brand’s Page

A new cutting-edge Facebook Fan Page App promotion from Pei Wei rewards participants for getting their friends to “like” Pei Wei’s Facebook Fan page. We know lot of companies are working on apps like this, but Pei Wei’s is the first we’ve seen to launch. The big question is, are apps like this consistent with […]

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19
Apr

Make A Facebook Group People Actually Want to Join

Posted by | No Tags | Facebook Marketing | No Comments on Make A Facebook Group People Actually Want to Join

  Since I poke fun at a lot of marketers out there, you’ve got to know, it’s not personal. In fact, I poke a lot of fun at myself as a marketer. We learn from our mistakes, and I’ve made some doozies over the years. My first foray into marketing on Facebook turned out to […]

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04
Apr

How Can Gray’s Papaya Have Only 31 Fans?Suggest Your Page to Your Friends and Ask Your Friends to Suggest to Their Friends to Build Your Facebook Fan Page Fans

Posted by | No Tags | Facebook Marketing | No Comments on How Can Gray’s Papaya Have Only 31 Fans?Suggest Your Page to Your Friends and Ask Your Friends to Suggest to Their Friends to Build Your Facebook Fan Page Fans

[/caption]   Some companies just haven’t figured out the first step of building Fans for their Facebook Fan Page. Example: Sad, but true: Gray’s Papaya only has 31 fans on Facebook. It’s one of New York’s most beloved establishments, with millions of happy customers. Many consider it the best hot dog in New York. They […]

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03
Mar

AdWords Tip: Put Keywords In Your Ads

Posted by | No Tags | Google AdWords Pay Per Click Marketing | No Comments on AdWords Tip: Put Keywords In Your Ads

Imagine being able to leap from position #4 on Google AdWords sponsored links to position #2 without spending more. I am continually surprised by the number of big budget advertisers that don’t put the keywords they’re advertising on in the actual ad.       In the example above, for the search terms “Cheap Flights […]

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04
Feb

Cast a Wider Pay-Per-Click Net to Catch The Long Tail Keywords

Posted by | · · · · | Google AdWords Pay Per Click Marketing | 1 Comment on Cast a Wider Pay-Per-Click Net to Catch The Long Tail Keywords

Let’s talk fishing for a second.   You know those large Japanese or Russian fishing trawlers that the fishermen on the smaller boats just hate, because they’re so effective at fishing that they decimate the fish population wherever they go with their 2 mile long nets that catch hundreds of thousands of fish at a time?   […]

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