Blog

26
Apr

SmartClick Signs Another New Client: Pinup Girl Clothing

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SALT LAKE CITY, UT – April 26, 2017 – SmartClick Advertising has just signed a one-year contract with California-based Vintage-Inspired Clothing powerhouse Pinup Girl Clothing to manage paid advertising campaigns. The opportunity for Pinup Girl Clothing is so big, in fact, “it is the single biggest opportunity we’ve seen in the past 2 years for […]

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06
Apr

SmartClick Partners with Criteo to Enhance Google Shopping Campaign Performance And Drive A 47% Increase in ROAS And A 51% Increase in Revenue

Posted by | No Tags | News | No Comments on SmartClick Partners with Criteo to Enhance Google Shopping Campaign Performance And Drive A 47% Increase in ROAS And A 51% Increase in Revenue

SALT LAKE CITY, UT – April 6, 2017 – U.S.-Based Digital Agency, SmartClick Advertising, announced today that their partnership to test Criteo’s new Predictive Search product has driven in a 47% increase in return on ad spend and a 51% increase in online revenue for an online retail client over a 90-day test period. Using […]

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22
Mar

SmartClick Inks Deal with New Client Find Your Trainer

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SALT LAKE CITY, UT – March 22, 2017 – Salt Lake City’s SmartClick Advertising announces the signing of a one-year contract with New York-based Fitness Startup Find Your Trainer this week to provide online marketing services and grow awareness for the brand. “The concept for Find Your Trainer is brilliant,” says Craig Schapiro, Vice President […]

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24
Jan

SmartClick Drives Over $30 Million in Incremental Revenue for Clients in 2016

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SALT LAKE CITY, UT – January 24, 2017 – Salt Lake City and Denver-Based online marketing agency SmartClick Advertising announced today that the firm drove over $30 million in incremental online revenue for its consumer-brand clients in aggregate last year. “And it wasn’t’ just about driving sales. We grew that revenue for clients profitably,” according […]

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22
Dec

SmartClick Signs Deal with New Client, Invited Home

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SALT LAKE CITY, UT – December 22, 2016 – SmartClick Advertising announced today that they’ve entered into an agreement to provide online marketing and media buying services for Boulder-Based vacation rental startup, Invited Home. “The vacation rental space is currently dominated by large players, who have disrupted the category by providing more convenience (AirBnB) or […]

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02
Aug

Why Your Online Agency Will Likely Never Get You A Positive ROI. How a Drunk Google Employee Let Us in on the Secret to Paid Search Success…

Posted by | No Tags | Analytics · Blog · Facebook Marketing · Google AdWords Pay Per Click Marketing · Online Marketing | No Comments on Why Your Online Agency Will Likely Never Get You A Positive ROI. How a Drunk Google Employee Let Us in on the Secret to Paid Search Success…

If you’re not seeing a positive return on investment with your online marketing campaigns, you likely never will because your ad agency hasn’t been hanging around enough drunk Google employees. Remember that scene from the Academy Award-Winning 2000 film Erin Brockovich, when the creepy guy who Erin thinks is trying to pick her up turns […]

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13
Jun

Taking a Start-Up from $0 to over $1 Million in Revenue in Less Than 1 Year

Posted by | No Tags | Blog · Uncategorized | No Comments on Taking a Start-Up from $0 to over $1 Million in Revenue in Less Than 1 Year

Few start-ups can brag that they achieved one million in revenue—it’s an audacious goal, especially for a start-up in the clothing category. Still, that’s what a board member of a new client challenged us with in an early conference call. It was a big, scary, tangible goal We got to work. We focused in on […]

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09
Jun

The Relationship of Organic and Direct visits to Paid Online Media

Posted by | · · · | Analytics · Blog · Online Marketing · Paid Search · SEO · Uncategorized | No Comments on The Relationship of Organic and Direct visits to Paid Online Media

I spent the early part of my career working in brand management for Heinz and Unilever in the 1990s. We had access to scanner data, which told us the sales of a particular item or category at the store level. We had access to shipment data, which told us how much product we had shipped […]

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07
Mar

CHG Healthcare

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SALT LAKE CITY, UT – March 7, 2016 Salt Lake City and Denver, Colorado-Based Online Marketing Agency SmartClick Advertising announced today that they have signed an agreement with CHG Healthcare to provide online video advertising media buying and management. CHG was founded in 1979, the first company to introduce the concept of locum tenens, or […]

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07
Oct

A New Twist on the BCG Matrix to Evaluate and Grow Brands Online

Posted by | · | Blog · Online Marketing | No Comments on A New Twist on the BCG Matrix to Evaluate and Grow Brands Online

A New Twist on the BCG Matrix to Evaluate and Grow Brands Online A Simple Heuristic for Online Marketing Strategy with Deep Implications   As you probably remember from your Marketing 101 textbook, the BCG Matrix plots a brand’s growth vs. its market share. This has traditionally provided valuable insights that can guide overall brand […]

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06
Oct

Are Facebook Carousel Ads Really The Next Golden Goose?

Posted by | · | Blog · Facebook Marketing · Online Marketing · Product Feeds | No Comments on Are Facebook Carousel Ads Really The Next Golden Goose?

Are Facebook Carousel Ads Really The Next Golden Goose?   In the past year, Facebook has rolled out an unprecedented number of changes to their advertising suite. We’re particularly excited about the new carousel ad format, formerly known as multi-product ads. These new ads not only look sleek, they also perform incredibly well.   Carousel […]

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06
Oct

Great Results for Clients with NEW Instagram Ads

Posted by | · | Blog · Facebook Marketing · Instagram Advertising · Online Marketing | No Comments on Great Results for Clients with NEW Instagram Ads

Great Results for Clients with NEW Instagram Ads It’s clear from early results that Instagram ads will be a huge win for Facebook and for SmartClick’s Clients   SmartClick was honored last month to get early access from Facebook to set up and run Instagram ad campaigns for clients before other agencies. Now that Instagram […]

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02
Sep

Another National Catalog Retailer VivaTerra Chooses SmartClick for Online Marketing Services

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SALT LAKE CITY, UT – September 2, 2015 – Salt Lake and Denver-based online marketing agency SmartClick Advertising announced today that it had signed a year-long agreement with national home décor catalog retailer Viva Terra to provide e-commerce marketing services across a variety of online media. “VivaTerra has built a great brand through direct mail, […]

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08
Jun

Demystifying Facebook’s Ad Relevance Score Could Save You Hundreds Of Thousands

Posted by | | Blog · Facebook Marketing · Google AdWords Pay Per Click Marketing · Online Marketing · Uncategorized | No Comments on Demystifying Facebook’s Ad Relevance Score Could Save You Hundreds Of Thousands

Demystifying Facebook’s Ad Relevance Score Could Save You Hundreds Of Thousands Why is Facebook’s relevance score relevant to you? Because using it to your advantage could potentially mean hundreds of thousands of dollars a year in revenue from Facebook advertising. So, what is relevance score or RS? Facebook wants its users to have a great […]

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08
Jun

The True Cost and ROI of SEO – 10 Questions You Should Ask Your SEO Person Today.

Posted by | No Tags | Blog · Conversion Rate Optimization · Online Marketing · Paid Search · Search Engine Optimization · SEO · Uncategorized | No Comments on The True Cost and ROI of SEO – 10 Questions You Should Ask Your SEO Person Today.

The True Cost and ROI of SEO – 10 Questions You Should Ask Your SEO Person Today. Years ago, we added up the cost of each legitimate SEO program we were running and analyzed their results to get their cost/acquisition. In all cases, the cost/acquisition was higher for Organic SEO programs than for paid online […]

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08
Jun

5 Ways to Get The Most Out of Your Next Ad Photoshoot

Posted by | · | Blog · Facebook Marketing · Online Marketing · Uncategorized | No Comments on 5 Ways to Get The Most Out of Your Next Ad Photoshoot

5 Ways to Get The Most Out of Your Next Ad Photoshoot Great photos are extremely important, especially with Facebook advertising. If a brand has poor photo assets, it’s going to be difficult to actually build a credible brand. You don’t get fantastic photo imagery by accident. It’s all about the photoshoot. Online advertising photoshoots […]

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22
Apr

Linksoul

Posted by | No Tags | News | No Comments on Linksoul

SALT LAKE CITY, UT – April 22, 2015 Online marketing agency, SmartClick Advertising announced today that upstart Golf clothing manufacturer and catalog retailer Linksoul has chosen the agency as their new digital marketing partner. Linksoul is a 4-year old brand founded by golf wear pioneer John Ashworth, who sold his original golf clothing company to […]

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08
Apr

Advertise on YouTube to Build Brand Awareness and Sales

Posted by | · | Blog · Online Marketing · Uncategorized · Video | No Comments on Advertise on YouTube to Build Brand Awareness and Sales

Advertise on YouTube to Build Brand Awareness and Sales A great alternative to TV because it’s performance you can actually measure. Busting The TV Measurement Paradigm For years, companies have been placing ads on television with the hope that they would drive awareness and sales. Unfortunately, you never know what TV is actually doing for […]

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08
Apr

5 Reasons We Stopped Doing SEO for Clients

Posted by | · | Blog · Online Marketing · Paid Search · Search Engine Optimization · SEO · Uncategorized | No Comments on 5 Reasons We Stopped Doing SEO for Clients

5 Reasons We Stopped Doing SEO for Clients SmartClick doesn’t do Search Engine Optimization anymore. We haven’t done it for years. Instead we focus on paid online advertising—and that’s how we made our clients, in aggregate, an incremental $25 million in revenue last year. In the marketing department at PepsiCo years ago, we were always […]

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08
Apr

How We Tripled Email Revenue for a Brand in Just 3 Months

Posted by | · | Blog · Email · Uncategorized | No Comments on How We Tripled Email Revenue for a Brand in Just 3 Months

How We Tripled Email Revenue for a Brand in Just 3 Months A/B Testing Emails   To drive big results, sometimes you just need to break some rules. We’ve been doing some interesting testing for an e-commerce client that shows how a creative, aesthetically pleasing email that breaks many of the rules of email coding […]

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08
Mar

Revolutionary Ski Manufacturer DPS Skis Engages SmartClick Advertising

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SALT LAKE CITY, UT – March 8, 2015 – SmartClick Advertising announced today that DPS Skis has engaged the firm to develop online advertising campaigns to supplement the great word of mouth and print/magazine ad campaigns that have built the brand. DPS Skis, also based in Salt Lake, is the inventor of the “rockered ski” […]

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04
Mar

Is Offering Free Shipping Worth It?

Posted by | · | Blog · Facebook Marketing · Online Marketing · Paid Search | No Comments on Is Offering Free Shipping Worth It?

Just as Free Shipping has helped Amazon take over the ecommerce world, your brand can take back lost revenue at higher margins by implementing Free Shipping as well. Amazon with Prime and its 2-day Free Shipping is kind of like Genghis Khan, conquering everything in his wake. It’s tempting for many manufacturers to launch on […]

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04
Mar

Pushing Out and Pulling In The Right Data to Grow Your Brand Online

Posted by | · · · | Analytics · Blog · Comparison Shopping Engines · Online Marketing · Paid Search · Product Feeds | No Comments on Pushing Out and Pulling In The Right Data to Grow Your Brand Online

Brands need to think more about the data they’re pushing out with the big aggregator websites who are increasingly controlling the majority of website traffic, as well as the data brands are pulling in to manage decisions, or risk being left behind. Way back in September of 2012, Tom Anthony, Head of R&D at Distilled, […]

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04
Mar

10 Immutable Laws of Driving Online Revenue for Start Up E-Commerce Brands

Posted by | · | Blog · Online Marketing · Online PR | No Comments on 10 Immutable Laws of Driving Online Revenue for Start Up E-Commerce Brands

10 Immutable Laws of Driving Online Revenue for Start Up E-Commerce Brands We’ve been talking with a lot of startups. Lots. Many of these potential clients used to work for some of the big, established brands we work with. They find that doing marketing for a startup is entirely different from marketing for an established […]

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17
Dec

12 Facebook Ad Mistakes You Didn’t Know You’re Making

Posted by | · · | Facebook Marketing · Online Marketing | No Comments on 12 Facebook Ad Mistakes You Didn’t Know You’re Making

The 12 Facebook Ad Mistakes You Didn’t Know You’re Making Just this morning, a potential client mentioned to us that “Facebook ads don’t work.” We’ve heard this over and over. The truth is that Facebook ads don’t work, if you don’t understand how to make them work. Advertisers, even big agencies, generally don’t understand how […]

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16
Dec

New Developments in Advanced Facebook Targeting

Posted by | · · · · | Facebook Marketing · Online Marketing | No Comments on New Developments in Advanced Facebook Targeting

New Developments in Advanced Facebook Targeting While Facebook has traditionally lagged behind Google in advertising performance, we’ve always known there was huge potential in Facebook Advertising for our clients. One in 7 people worldwide and over 50% of the U.S. population has a Facebook profile. Half of users log on every single day. In fact, […]

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16
Dec

Rapid Cycle A/B Testing = Rapid Results

Posted by | · | Analytics · Conversion Rate Optimization | No Comments on Rapid Cycle A/B Testing = Rapid Results

Rapid Cycle A/B Testing = Rapid Results   What is A/B Testing? As the name implies, A/B testing is simply comparing two versions (A and B) of an ad, web page, or other content, which are identical except for a slight variation that might affect a user’s behavior. Version A is often the current version […]

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19
Nov

Your Easy Guide To Twitter Cards

Posted by | · · | Blog · Online Marketing · Twitter Marketing | No Comments on Your Easy Guide To Twitter Cards

Your Easy Guide To Twitter Cards The advent of Twitter Advertising has been painfully slow in coming. Announcements were made as far back as 2010, but only recently have all advertisers gained access to the platform. SmartClick was among a select group of agencies invited participate in beta testing for Twitter ads as early as […]

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19
Nov

20 steps to setup and optimize a Google Shopping Feed

Posted by | · | Analytics · Blog · Comparison Shopping Engines · Online Marketing · Product Feeds | No Comments on 20 steps to setup and optimize a Google Shopping Feed

20 Steps To Setup And Optimize A Google Shopping Feed Google Shopping is one of the easiest and most effective ways to drive traffic to an e-commerce store. See our Welding Supplies From IOC case study for an example of how Smartclick used Google shopping to grow a client’s revenue by $2 Million in a […]

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19
Nov

The 2 Commandments Of Online Ad Creative

Posted by | · · · · | Blog · Creative · Facebook Marketing | No Comments on The 2 Commandments Of Online Ad Creative

The 2 Commandments Of Online Ad Creative Smart online ads can be the difference between your business becoming a wild success or your living arrangements moving to permanent status with your in-laws. The hard part is that bad online marketing doesn’t always look “bad.” Instead, bad online marketing doesn’t utilize the advantages it has over […]

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18
Sep

Why your marketing plan didn’t work

Posted by | No Tags | Blog · Email · Facebook Marketing · Online Marketing · Paid Search · SEO | No Comments on Why your marketing plan didn’t work

Why Your Marketing Plan Didn’t Work Most marketing plans lack the balance between awareness building and message frequency to truly nurture consumers down a path to purchase. At SmartClick, when we begin a new engagement, we get a glimpse of the client’s past marketing plans. Typically, past plans haven’t worked well, or at best have […]

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17
Sep

More conversions from Facebook than AdWords?

Posted by | No Tags | Blog · Facebook Marketing | No Comments on More conversions from Facebook than AdWords?

More Conversions From Facebook Than Adwords? For the first time, we’re seeing a Facebook ad type that can really drive sales for brands… and even outperform Google AdWords One of the biggest criticisms of Facebook advertising over the years has been that while Facebook ads drive visits to a website, they just don’t drive sales […]

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16
Sep

is retargeting for you? yes.

Posted by | No Tags | Blog · Online Marketing · Retargeting | No Comments on is retargeting for you? yes.

Is Retargeting For You? Yes. Retargeting ads keep your brand top-of-mind and are essential in providing the multiple exposures that lead consumers to convert. If you’re expecting to reel in a 100-pound Salmon on your first cast, you’ve never been fishing (especially because the biggest Salmon ever caught was 97-pounds). The world of marketing is […]

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31
Jul

The What And How of Better A/B Testing

Posted by | · · · · | Blog · Conversion Rate Optimization | No Comments on The What And How of Better A/B Testing

If you’re currently A/B testing using Google Content Experiments (Formerly Google Website Optimizer), a home-grown system, or simple pre vs. post analysis using your analytics data, this is an intervention. There is a better way to optimize your website… Now, we use Google products all the time (including Content Experiments); and we’ve even been guilty […]

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31
Jul

Google Shopping Has Changed; What This Means For You

Posted by | · · · | Blog · Comparison Shopping Engines · Online Marketing · Paid Search · Product Feeds | No Comments on Google Shopping Has Changed; What This Means For You

Google Shopping used to be a utopia for merchants online – where the benevolent “do no evil.” Google would list your products, free of charge, driving paying customers to your site to buy your stuff. All you had to do was upload a product feed to Google Merchant Center and keep it fresh. Life was […]

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31
Jul

Is Google Analytics Lying About Your Conversions?

Posted by | · · · · | Analytics · Blog · Conversion Rate Optimization | No Comments on Is Google Analytics Lying About Your Conversions?

When visitors on your site perform an action that you deem valuable (a.k.a. a conversion), you’re probably pretty interested in understanding the various factors that influenced that action, right? What led them to convert? This insight is generally available in your Google Analytics reports, but depending on your particular conversion process and setup, the traffic […]

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01
Nov

Smart Click Opens Second Office in SLC, Utah

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Boulder, CO – November 1, 2012 – Boulder-based online advertising agency, SmartClick continues to grow, announcing today that they have just opened a new office in Salt Lake City, Utah, currently ranked the nation’s 4th fastest-growing economy. The new office will be home SmartClick’s creative team of designers and copywriters. SmartClick founder and Managing Partner, […]

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14
Sep

prAna Clothing Engages SmartClick Advertising

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BOULDER, Colo.—September 14, 2012— SmartClick Advertising is proud to announce the signing of an agreement to provide online marketing services for, Carlsbad, CA based- prAna Clothing. One of the fastest growing consumer lifestyle clothing brands in the U.S., prAna has established itself as a key player in the Climbing and Yoga clothing segments. SmartClick will […]

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30
Aug

SmartClick Signs New Agreement with Jett Mountain Bike Gear

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BOULDER, Colo.—August 30, 2012— SmartClick Advertising is proud to announce another new client, Windsor, Colorado-based Jett Mountain Bike Gear. Jett, one of the fastest-growing mountain bike clothing manufacturers in the U.S., is looking to build on the success they’ve built as a core brand for the downhill mountain bike segment into the broader target of […]

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31
Jul

SmartClick Advertising Hires 4 New Creative Minds

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BOULDER, Colo.—July 31, 2012—In response to continued client growth, SmartClick Advertising, an online social media and search engine optimization agency in downtown Boulder, has recently expanded to meet the growing demand for online marketing business and solutions by hiring 3 new online marketers to their team. Kelly Dougherty has come on board in an Online […]

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18
Jul

The Finite Frontier: Paid Search’s Glass Ceiling

Posted by | · · · · · | Blog · Google AdWords Pay Per Click Marketing | No Comments on The Finite Frontier: Paid Search’s Glass Ceiling

Paid search is a pillar of online marketing. Few other online channels can give you the quality direct-response traffic that paid search advertising delivers. But there’s a hitch – you cannot scale paid search.   What? But search and the limitless expanse of the internet are joined at the hip, right? Errrr…. let’s look at […]

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27
Jun

Have A Little Faith: Don’t Just Focus on What You Can Measure

Posted by | No Tags | Blog · Online Marketing | No Comments on Have A Little Faith: Don’t Just Focus on What You Can Measure

We were eating lunch with the online marketing team for a $1 billion consumer brand.  Their sky high conversion rates on paid search and retargeting ads would put your jaw on the floor.  They’ve carved out a nice niche that drives several hundred thousand dollars in sales a year.  The only problem is  they can’t […]

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20
Jun

Why You’re Losing Money on Paid Search

Posted by | · · · · | Blog · Google AdWords Pay Per Click Marketing | No Comments on Why You’re Losing Money on Paid Search

Paid search isn’t a game of chance, but the wisdom of The Gambler holds: “If you’re gonna play the game, boy, ya gotta learn to play it right…”   Don’t forget that paid search platforms like Google AdWords and Microsoft adCenter are businesses that want your precious marketing dollars first and foremost. They urge you […]

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01
Jun

Big Chill Retro Appliances Renews and Expands Agreement with SmartClick Advertising

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BOULDER, Colo.—June 1, 2012—SmartClick Advertising, a Boulder-Colorado based online advertising and marketing firm, has renewed and expanded their relationship with Big Chill Retro Appliances, makers of modern appliances with a retro look and feel, available in hundreds of custom colors. Big Chill first engaged SmartClick in the summer of 2011, with a relatively modest plan […]

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07
May

SmartClick Advertising Names Drew Clements Partner

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BOULDER, Colo.—May 7, 2012—SmartClick Advertising, an online advertising agency in downtown Boulder, is pleased to announce Drew Clements as a new partner in the three-year-old firm. Drew has been with SmartClick since its founding year in 2010. Before coming to SmartClick, Drew worked in venture capital with EPIC Ventures as a junior analyst, where he […]

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05
May

SmartClick Advertising Wins Blue Star Appliances Account

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Boulder-based online media agency secures another national client for online marketing services BOULDER, Colo.—May 4th, 2012—SmartClick Advertising, an online social media and search engine optimization agency, based in downtown Boulder, has beaten several other nationally-prominent online agencies to win another big national online marketing client, Blue Star Appliances, a brand specializing in providing professional restaurant-quality […]

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01
Feb

Using Tweetups to Drive Traffic for Brick and Mortar Retailers

Posted by | · · | Blog · Twitter Marketing | 1 Comment on Using Tweetups to Drive Traffic for Brick and Mortar Retailers

A step-by-step guide to executing a successful Tweetup   A Tweetup can be a great word of mouth generator to drive store traffic for a retailer or restaurant chain. By definition, a Tweetup is a real world meeting between people who know each other through Twitter or the blogger community. People come to share ideas, […]

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06
Jan

Top Online Marketing Posts We’ve Read This Week

Posted by | No Tags | Blog · Online Marketing | No Comments on Top Online Marketing Posts We’ve Read This Week

There’s a lot to read out there. Here are the top ten online marketing posts we’ve read this week. Enjoy!   Nice Washington Post Recap of Facebook’s Timeline   39 Social Media Statistics to Start 2012   Marketers are having some nice early success with promoted tweets on Twitter   A nice approach to gaining […]

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