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16
Dec

Rapid Cycle A/B Testing = Rapid Results

Posted by | · | Analytics · Conversion Rate Optimization | No Comments on Rapid Cycle A/B Testing = Rapid Results

Rapid Cycle A/B Testing = Rapid Results   What is A/B Testing? As the name implies, A/B testing is simply comparing two versions (A and B) of an ad, web page, or other content, which are identical except for a slight variation that might affect a user’s behavior. Version A is often the current version […]

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31
Jul

The What And How of Better A/B Testing

Posted by | · · · · | Blog · Conversion Rate Optimization | No Comments on The What And How of Better A/B Testing

If you’re currently A/B testing using Google Content Experiments (Formerly Google Website Optimizer), a home-grown system, or simple pre vs. post analysis using your analytics data, this is an intervention. There is a better way to optimize your website… Now, we use Google products all the time (including Content Experiments); and we’ve even been guilty […]

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