If you’re not seeing a positive return on investment with your online marketing campaigns, you likely never will because your ad agency hasn’t been hanging around enough drunk Google employees. Remember that scene from the Academy Award-Winning 2000 film Erin Brockovich, when the creepy guy who Erin thinks is trying to pick her up […]
Are Facebook Carousel Ads Really The Next Golden Goose? In the past year, Facebook has rolled out an unprecedented number of changes to their advertising suite. We’re particularly excited about the new carousel ad format, formerly known as multi-product ads. These new ads not only look sleek, they also perform incredibly well. Carousel […]
Great Results for Clients with NEW Instagram Ads It’s clear from early results that Instagram ads will be a huge win for Facebook and for SmartClick’s Clients SmartClick was honored last month to get early access from Facebook to set up and run Instagram ad campaigns for clients before other agencies. Now that Instagram […]
Demystifying Facebook’s Ad Relevance Score Could Save You Hundreds Of Thousands Why is Facebook’s relevance score relevant to you? Because using it to your advantage could potentially mean hundreds of thousands of dollars a year in revenue from Facebook advertising. So, what is relevance score or RS? Facebook wants its users to have a great […]
5 Ways to Get The Most Out of Your Next Ad Photoshoot Great photos are extremely important, especially with Facebook advertising. If a brand has poor photo assets, it’s going to be difficult to actually build a credible brand. You don’t get fantastic photo imagery by accident. It’s all about the photoshoot. Online advertising photoshoots […]
Just as Free Shipping has helped Amazon take over the ecommerce world, your brand can take back lost revenue at higher margins by implementing Free Shipping as well. Amazon with Prime and its 2-day Free Shipping is kind of like Genghis Khan, conquering everything in his wake. It’s tempting for many manufacturers to launch on […]
The 12 Facebook Ad Mistakes You Didn’t Know You’re Making Just this morning, a potential client mentioned to us that “Facebook ads don’t work.” We’ve heard this over and over. The truth is that Facebook ads don’t work, if you don’t understand how to make them work. Advertisers, even big agencies, generally don’t understand how […]
New Developments in Advanced Facebook Targeting While Facebook has traditionally lagged behind Google in advertising performance, we’ve always known there was huge potential in Facebook Advertising for our clients. One in 7 people worldwide and over 50% of the U.S. population has a Facebook profile. Half of users log on every single day. In fact, […]
The 2 Commandments Of Online Ad Creative Smart online ads can be the difference between your business becoming a wild success or your living arrangements moving to permanent status with your in-laws. The hard part is that bad online marketing doesn’t always look “bad.” Instead, bad online marketing doesn’t utilize the advantages it has over […]
Why Your Marketing Plan Didn’t Work Most marketing plans lack the balance between awareness building and message frequency to truly nurture consumers down a path to purchase. At SmartClick, when we begin a new engagement, we get a glimpse of the client’s past marketing plans. Typically, past plans haven’t worked well, or at best have […]
More Conversions From Facebook Than Adwords? For the first time, we’re seeing a Facebook ad type that can really drive sales for brands… and even outperform Google AdWords One of the biggest criticisms of Facebook advertising over the years has been that while Facebook ads drive visits to a website, they just don’t drive sales […]
In the world of Facebook marketing, a now standard tactic to fan building is to use custom Facebook tabs to incentivize people to like a brand’s Facebook page. Typically, these tabs consist of promotional coupons to incentivize liking the brand and converting those likes into actual customers. At the same time, a highly promotional […]
It’s become commonplace for companies to use a reveal tab in their Facebook marketing campaigns to offer an incentive to get people to fan their Facebook page. We’ve come up with a new twist that we’re starting to use with clients: offering a demo or chance to “explore” the product in exchange for a like. […]
Try Something Different With Your Posts on Your Facebook Business Fan Page Have you looked at your newsfeed hide rate on Facebook lately? If your hide rate is much over 2%, chances are that it’s your own fault. You’re boring your fans. There’s nothing worse than reading a stale, you’re-making-me-slowly-yawn, Facebook status update from […]
A brand’s social media footprint appears to be an increasingly important factor in the order of natual search results on Google. As you may or may not know, a page’s rank in search results on Google is determined by Google’s Page Rank Algorithm (actually named after Larry Page, one of the founders of Google). […]
A new cutting-edge Facebook Fan Page App promotion from Pei Wei rewards participants for getting their friends to “like” Pei Wei’s Facebook Fan page. We know lot of companies are working on apps like this, but Pei Wei’s is the first we’ve seen to launch. The big question is, are apps like this consistent with […]
Since I poke fun at a lot of marketers out there, you’ve got to know, it’s not personal. In fact, I poke a lot of fun at myself as a marketer. We learn from our mistakes, and I’ve made some doozies over the years. My first foray into marketing on Facebook turned out to […]
[/caption] Some companies just haven’t figured out the first step of building Fans for their Facebook Fan Page. Example: Sad, but true: Gray’s Papaya only has 31 fans on Facebook. It’s one of New York’s most beloved establishments, with millions of happy customers. Many consider it the best hot dog in New York. They […]
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