Blog

31
Jul

The What And How of Better A/B Testing

Posted by | · · · · | Blog · Conversion Rate Optimization | No Comments on The What And How of Better A/B Testing

If you’re currently A/B testing using Google Content Experiments (Formerly Google Website Optimizer), a home-grown system, or simple pre vs. post analysis using your analytics data, this is an intervention. There is a better way to optimize your website… Now, we use Google products all the time (including Content Experiments); and we’ve even been guilty […]

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31
Jul

Is Google Analytics Lying About Your Conversions?

Posted by | · · · · | Analytics · Blog · Conversion Rate Optimization | No Comments on Is Google Analytics Lying About Your Conversions?

When visitors on your site perform an action that you deem valuable (a.k.a. a conversion), you’re probably pretty interested in understanding the various factors that influenced that action, right? What led them to convert? This insight is generally available in your Google Analytics reports, but depending on your particular conversion process and setup, the traffic […]

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