The True Cost and ROI of SEO – 10 Questions You Should Ask Your SEO Person Today. Years ago, we added up the cost of each legitimate SEO program we were running and analyzed their results to get their cost/acquisition. In all cases, the cost/acquisition was higher for Organic SEO programs than for paid online […]
5 Reasons We Stopped Doing SEO for Clients SmartClick doesn’t do Search Engine Optimization anymore. We haven’t done it for years. Instead we focus on paid online advertising—and that’s how we made our clients, in aggregate, an incremental $25 million in revenue last year. In the marketing department at PepsiCo years ago, we were always […]
Online press releases can get a brand to quickly appear in natural search results. How do we know? Because we do it to promote our own Boulder-based online social media agency. Uploading an online press release can have immediate impact on a brand’s search results, both in getting a brand on page 1 of Google […]
A brand’s social media footprint appears to be an increasingly important factor in the order of natual search results on Google. As you may or may not know, a page’s rank in search results on Google is determined by Google’s Page Rank Algorithm (actually named after Larry Page, one of the founders of Google). […]
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