The True Cost and ROI of SEO – 10 Questions You Should Ask Your SEO Person Today. Years ago, we added up the cost of each legitimate SEO program we were running and analyzed their results to get their cost/acquisition. In all cases, the cost/acquisition was higher for Organic SEO programs than for paid online […]
Rapid Cycle A/B Testing = Rapid Results What is A/B Testing? As the name implies, A/B testing is simply comparing two versions (A and B) of an ad, web page, or other content, which are identical except for a slight variation that might affect a user’s behavior. Version A is often the current version […]
If you’re currently A/B testing using Google Content Experiments (Formerly Google Website Optimizer), a home-grown system, or simple pre vs. post analysis using your analytics data, this is an intervention. There is a better way to optimize your website… Now, we use Google products all the time (including Content Experiments); and we’ve even been guilty […]
When visitors on your site perform an action that you deem valuable (a.k.a. a conversion), you’re probably pretty interested in understanding the various factors that influenced that action, right? What led them to convert? This insight is generally available in your Google Analytics reports, but depending on your particular conversion process and setup, the traffic […]
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