If you’re not seeing a positive return on investment with your online marketing campaigns, you likely never will because your ad agency hasn’t been hanging around enough drunk Google employees. Remember that scene from the Academy Award-Winning 2000 film Erin Brockovich, when the creepy guy who Erin thinks is trying to pick her up […]
A New Twist on the BCG Matrix to Evaluate and Grow Brands Online A Simple Heuristic for Online Marketing Strategy with Deep Implications As you probably remember from your Marketing 101 textbook, the BCG Matrix plots a brand’s growth vs. its market share. This has traditionally provided valuable insights that can guide overall brand strategy. […]
We were eating lunch with the online marketing team for a $1 billion consumer brand. Their sky high conversion rates on paid search and retargeting ads would put your jaw on the floor. They’ve carved out a nice niche that drives several hundred thousand dollars in sales a year. The only problem is they can’t […]
10 Immutable Laws of Driving Online Revenue for Start Up E-Commerce Brands We’ve been talking with a lot of startups. Lots. Many of these potential clients used to work for some of the big, established brands we work with. They find that doing marketing for a startup is entirely different from marketing for an established […]
The True Cost and ROI of SEO – 10 Questions You Should Ask Your SEO Person Today. Years ago, we added up the cost of each legitimate SEO program we were running and analyzed their results to get their cost/acquisition. In all cases, the cost/acquisition was higher for Organic SEO programs than for paid online […]
5 Reasons We Stopped Doing SEO for Clients SmartClick doesn’t do Search Engine Optimization anymore. We haven’t done it for years. Instead we focus on paid online advertising—and that’s how we made our clients, in aggregate, an incremental $25 million in revenue last year. In the marketing department at PepsiCo years ago, we were always […]
New Developments in Advanced Facebook Targeting While Facebook has traditionally lagged behind Google in advertising performance, we’ve always known there was huge potential in Facebook Advertising for our clients. One in 7 people worldwide and over 50% of the U.S. population has a Facebook profile. Half of users log on every single day. In fact, […]
Why Your Marketing Plan Didn’t Work Most marketing plans lack the balance between awareness building and message frequency to truly nurture consumers down a path to purchase. At SmartClick, when we begin a new engagement, we get a glimpse of the client’s past marketing plans. Typically, past plans haven’t worked well, or at best have […]
More Conversions From Facebook Than Adwords? For the first time, we’re seeing a Facebook ad type that can really drive sales for brands… and even outperform Google AdWords One of the biggest criticisms of Facebook advertising over the years has been that while Facebook ads drive visits to a website, they just don’t drive sales […]
There’s a lot to read out there. Here are the top ten online marketing posts we’ve read this week. Enjoy! Nice Washington Post Recap of Facebook’s Timeline 39 Social Media Statistics to Start 2012 Marketers are having some nice early success with promoted tweets on Twitter A nice approach to gaining […]
A new cutting-edge Facebook Fan Page App promotion from Pei Wei rewards participants for getting their friends to “like” Pei Wei’s Facebook Fan page. We know lot of companies are working on apps like this, but Pei Wei’s is the first we’ve seen to launch. The big question is, are apps like this consistent with […]
Since I poke fun at a lot of marketers out there, you’ve got to know, it’s not personal. In fact, I poke a lot of fun at myself as a marketer. We learn from our mistakes, and I’ve made some doozies over the years. My first foray into marketing on Facebook turned out to […]
[/caption] Some companies just haven’t figured out the first step of building Fans for their Facebook Fan Page. Example: Sad, but true: Gray’s Papaya only has 31 fans on Facebook. It’s one of New York’s most beloved establishments, with millions of happy customers. Many consider it the best hot dog in New York. They […]
Imagine being able to leap from position #4 on Google AdWords sponsored links to position #2 without spending more. I am continually surprised by the number of big budget advertisers that don’t put the keywords they’re advertising on in the actual ad. In the example above, for the search terms “Cheap Flights […]
Let’s talk fishing for a second. You know those large Japanese or Russian fishing trawlers that the fishermen on the smaller boats just hate, because they’re so effective at fishing that they decimate the fish population wherever they go with their 2 mile long nets that catch hundreds of thousands of fish at a time? […]
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