Brands need to think more about the data they’re pushing out with the big aggregator websites who are increasingly controlling the majority of website traffic, as well as the data brands are pulling in to manage decisions, or risk being left behind. Way back in September of 2012, Tom Anthony, Head of R&D at Distilled, […]
Your Easy Guide To Twitter Cards The advent of Twitter Advertising has been painfully slow in coming. Announcements were made as far back as 2010, but only recently have all advertisers gained access to the platform. SmartClick was among a select group of agencies invited participate in beta testing for Twitter ads as early as […]
Is Retargeting For You? Yes. Retargeting ads keep your brand top-of-mind and are essential in providing the multiple exposures that lead consumers to convert. If you’re expecting to reel in a 100-pound Salmon on your first cast, you’ve never been fishing (especially because the biggest Salmon ever caught was 97-pounds). The world of marketing is […]
If you’re currently A/B testing using Google Content Experiments (Formerly Google Website Optimizer), a home-grown system, or simple pre vs. post analysis using your analytics data, this is an intervention. There is a better way to optimize your website… Now, we use Google products all the time (including Content Experiments); and we’ve even been guilty […]
Google Shopping used to be a utopia for merchants online – where the benevolent “do no evil.” Google would list your products, free of charge, driving paying customers to your site to buy your stuff. All you had to do was upload a product feed to Google Merchant Center and keep it fresh. Life was […]
When visitors on your site perform an action that you deem valuable (a.k.a. a conversion), you’re probably pretty interested in understanding the various factors that influenced that action, right? What led them to convert? This insight is generally available in your Google Analytics reports, but depending on your particular conversion process and setup, the traffic […]
Paid search is a pillar of online marketing. Few other online channels can give you the quality direct-response traffic that paid search advertising delivers. But there’s a hitch – you cannot scale paid search. What? But search and the limitless expanse of the internet are joined at the hip, right? Errrr…. let’s look at […]
Paid search isn’t a game of chance, but the wisdom of The Gambler holds: “If you’re gonna play the game, boy, ya gotta learn to play it right…” Don’t forget that paid search platforms like Google AdWords and Microsoft adCenter are businesses that want your precious marketing dollars first and foremost. They urge you […]
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