In the world of Facebook marketing, a now standard tactic to fan building is to use custom Facebook tabs to incentivize people to like a brand’s Facebook page. Typically, these tabs consist of promotional coupons to incentivize liking the brand and converting those likes into actual customers.

At the same time, a highly promotional tab might not be appropriate for all brand and can cheapen the brand. A “Like Us and We’ll Donate” Facebook reveal tab is a great alternative to make your brand look appealing and avoid a hard sell.

How do they work? Using tabs like this for brands, we’ve seen a decrease in the average cost per fan from over $2 to under $0.50 when implementing this type of tab.