It’s become commonplace for companies to use a reveal tab in their Facebook marketing campaigns to offer an incentive to get people to fan their Facebook page. We’ve come up with a new twist that we’re starting to use with clients: offering a demo or chance to “explore” the product in exchange for a like.

We created a custom reveal tab for our client, Big Chill Fridge to showcase their new “Retropolitan” line of refrigerators. This tab allows fans to view the new Retropolitan in all the colors Big Chill offers and inspect the inside of the product.

The genius behind a reveal tab like this is that it rewards current fans not with a coupon or “deal” but something much more high level: an experience.