The 12 Facebook Ad Mistakes You Didn’t Know You’re Making Just this morning, a potential client mentioned to us that “Facebook ads don’t work.” We’ve heard this over and over. The truth is that Facebook ads don’t work, if you don’t understand how to make them work. Advertisers, even big agencies, generally don’t understand how […]
New Developments in Advanced Facebook Targeting While Facebook has traditionally lagged behind Google in advertising performance, we’ve always known there was huge potential in Facebook Advertising for our clients. One in 7 people worldwide and over 50% of the U.S. population has a Facebook profile. Half of users log on every single day. In fact, […]
Rapid Cycle A/B Testing = Rapid Results What is A/B Testing? As the name implies, A/B testing is simply comparing two versions (A and B) of an ad, web page, or other content, which are identical except for a slight variation that might affect a user’s behavior. Version A is often the current version […]
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