Paid search is a pillar of online marketing. Few other online channels can give you the quality direct-response traffic that paid search advertising delivers. But there’s a hitch – you cannot scale paid search. What? But search and the limitless expanse of the internet are joined at the hip, right? Errrr…. let’s look at […]
Paid search isn’t a game of chance, but the wisdom of The Gambler holds: “If you’re gonna play the game, boy, ya gotta learn to play it right…” Don’t forget that paid search platforms like Google AdWords and Microsoft adCenter are businesses that want your precious marketing dollars first and foremost. They urge you […]
Let’s talk fishing for a second. You know those large Japanese or Russian fishing trawlers that the fishermen on the smaller boats just hate, because they’re so effective at fishing that they decimate the fish population wherever they go with their 2 mile long nets that catch hundreds of thousands of fish at a time? […]
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