Prana is a climbing and yoga clothing manufacturer that makes high quality, premium-priced products. Online revenue was stagnant with literally no growth year over year. prAna engaged SmartClick in a multi-year project to grow online revenue.

SmartClick identified several huge opportunities for the brand:

1. prAna's paid search campaigns were set up grouping many unrelated keywords into large ad groups. This meant that Google perceived the brand's ads to be less relevant, assigned many keywords low quality scores, which meant that prAna was paying 40-50% more per click than they needed to.

2. prAna was not bidding on their own branded keywords, missing out on controlling valuable real estate on search engine results pages.

3. prAna had never had a live product feed and had never advertised on Google Shopping.

4. The brand was not advertising on other growing paid search platforms like Bing and Yahoo!


​SmartClick made changes to prAna's Google Ads account structure, added detailed branded keyword campaigns, created a product feed and launched Google Shopping campaigns. They also added Bing and Yahoo! Campaigns.

Within the first month, revenue from online paid search skyrocketed, capturing over $200,000 of incremental revenue in the first month on Google Shopping alone. Eventually, these changes resulted in a doubling of revenue in year 1. With continued optimization and campaign expansion, SmartClick doubled online revenue for prAna in year 2 and year 3.

SmartCLick's work increased brand value dramatically and the growth SmartClick created online for prAna over this 3-year period was a major factor in Columbia Sportswear purchasing prAna at the 3-year mark. Andy Creighton, Director of E-Commerce for prAna Clothing wrote, "I would gladly recommend SmartClick to any prospective clients."