Lead Generation Advertising

How SmartClick helps brands generate high quality leads through their website.

Lead generation is a science. Effective lead generation is about managing cost per lead, lead quality, and maximizing lead volume to get the most out of your available budget.

We work with clients to determine an ideal cost per lead and then develop and manage lead generation online campaigns to maximize lead acquisition at or below that threshold. Over time we work diligently to lower your cost per lead with testing across advertising channels.

We work across Google, Bing, Facebook and Twitter to find the optimal media mix and creative strategy. SmartClick’s media and creative teams will even collaborate to optimize your website design and functionality in order to guide users down the conversion path as quickly as possible.

To ensure we drive the highest quality lead, we put into place an effective feedback loop to determine how campaigns are converting. We then tweak campaigns and landing pages to optimize for quality leads, not just quantity.Check out our case studies to see some examples of the types of results we’ve achieved for our clients.