​Welding Supplies From IOC wanted to become a larger player in the e-commerce retail space targeting welders, selling welding equipment and supplies. The majority of their sales were on eBay, but high seller costs there made campaigns inefficient and low ROI. They wanted to avoid paying seller costs to eBay by driving traffic directly to their website and growing their brand there with more efficiency. They had done some advertising on Google paid search, but without much success.

Welding Supplies from IOC engaged SmartClick to build an entire range of online programs designed to grow the brand's market share in the online welding supplies space.

1. SmartClick recommended changes to the website to increase conversion rates and optimized the website, massively increasing conversion rates.

2. They built out sophisticated paid search campaigns on Google, Bing, and Yahoo!

3. SmartClick developed a data feed designed to automatically upload store inventory and product images and used a 3rd party data feed optimization tool to optimize those feeds to add and grow revenue streams on Google, Bing, and Connexity.

4. They launched sophisticated email campaigns at high frequency as well as triggered emails campaigns that have grown to over 25% of revenue.

5. They launched retargeting campaigns on display, as well as via Facebook and Instagram with a high ROI

6. They developed sophisticated in-house techniques to manage SKU level bidding and maximize profitability of campaigns.


Over the course of a decade working together, SmartClick had grown revenue for the brand from less than $2 million to over $15 million a year. Justin Yoder, Vice-President, E-Commerce, Welding Supplies from IOC beams about the brand saying, “Finding a partner like SmartClick has been critical to our past and continued success.
They manage our account as if they were an owner in our company and our success is their success.”