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DOUBLED E-COMMERCE CLOTHING SALES 2 YEARS IN A ROW TO $8 MILLION

Women’s clothing manufacturer, Fresh Produce Clothing had good brand awareness and a great mid-priced product. With no online spending, just organic SEO and some email, they were stuck at $2.2 million in online sales, but not having devoted any budget to paid online media, the brand was not growing.

SmartClick identified multiple opportunities for the brand:

- Earmark significant budget to build a paid online presence.
- Email frequency was very low and creative was super repetitive with a high unsubscribe rate.
- The brand was only showing for a few high traffic keywords on organic SEO.
- There was no paid search.
- There was no awareness-building media.
- The brand was not doing any retargeting.


Fresh Produce outsourced online advertising to SmartClick with an ad spend of 7% of sales in year 1 and 2. They outsourced email marketing to SmartClick and we launched multiple creative campaigns at a much higher frequency. SmartClick built out sophisticated campaigns on paid search targeting over 200,000 keywords, and expanded to Google, Bing, and Yahoo! Then SmartClick launched multiple retargeting campaigns on Google Display and Criteo.

In year one, with these efforts, SmartClick nearly doubled sales from $2.2 million to $4.1 million. It was astounding to see simple things like just advertising on the brand's own branded keywords or simply launching retargeting ads driving huge chunks of new revenue.

In year 2, SmartClick launched campaigns on Facebook to build engagement with and awareness for the brand. We built hundreds of keyword optimized landing pages for the brand. We launched a huge influencer outreach campaign to get influencers to post and link back to Freshproduceclothes.com.
In year two, these campaigns all combined doubled sales again from $4.1 million to $8 million!

Mary Ellen Vernon, Founder/CEO of Fresh Produce Clothing said, "SmartClick took us to a whole new level of revenue.” Working with Fresh produce and having so much impact for Fresh Produce was an intensely gratifying experience for SmartClick.

Women’s clothing manufacturer, Fresh Produce Clothing had good brand awareness and a great mid-priced product. With no online spending, just organic SEO and some email, they were stuck at $2.2 million in online sales, but not having devoted any budget to paid online media, the brand was not growing.

SmartClick identified multiple opportunities for the brand:

- Earmark significant budget to build a paid online presence.
- Email frequency was very low and creative was super repetitive with a high unsubscribe rate.
- The brand was only showing for a few high traffic keywords on organic SEO.
- There was no paid search.
- There was no awareness-building media.
- The brand was not doing any retargeting.


Fresh Produce outsourced online advertising to SmartClick with an ad spend of 7% of sales in year 1 and 2. They outsourced email marketing to SmartClick and we launched multiple creative campaigns at a much higher frequency. SmartClick built out sophisticated campaigns on paid search targeting over 200,000 keywords, and expanded to Google, Bing, and Yahoo! Then SmartClick launched multiple retargeting campaigns on Google Display and Criteo.

In year one, with these efforts, SmartClick nearly doubled sales from $2.2 million to $4.1 million. It was astounding to see simple things like just advertising on the brand's own branded keywords or simply launching retargeting ads driving huge chunks of new revenue.

In year 2, SmartClick launched campaigns on Facebook to build engagement with and awareness for the brand. We built hundreds of keyword optimized landing pages for the brand. We launched a huge influencer outreach campaign to get influencers to post and link back to Freshproduceclothes.com.
In year two, these campaigns all combined doubled sales again from $4.1 million to $8 million!

Mary Ellen Vernon, Founder/CEO of Fresh Produce Clothing said, "SmartClick took us to a whole new level of revenue.” Working with Fresh produce and having so much impact for Fresh Produce was an intensely gratifying experience for SmartClick.


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