If you’re not seeing a positive return on investment with your online marketing campaigns, you likely never will because your ad agency hasn’t been hanging around enough drunk Google employees. Remember that scene from the Academy Award-Winning 2000 film Erin Brockovich, when the creepy guy who Erin thinks is trying to pick her up […]
A New Twist on the BCG Matrix to Evaluate and Grow Brands Online A Simple Heuristic for Online Marketing Strategy with Deep Implications As you probably remember from your Marketing 101 textbook, the BCG Matrix plots a brand’s growth vs. its market share. This has traditionally provided valuable insights that can guide overall brand strategy. […]
We were eating lunch with the online marketing team for a $1 billion consumer brand. Their sky high conversion rates on paid search and retargeting ads would put your jaw on the floor. They’ve carved out a nice niche that drives several hundred thousand dollars in sales a year. The only problem is they can’t […]
10 Immutable Laws of Driving Online Revenue for Start Up E-Commerce Brands We’ve been talking with a lot of startups. Lots. Many of these potential clients used to work for some of the big, established brands we work with. They find that doing marketing for a startup is entirely different from marketing for an established […]
How to Comply with GDPR without Killing Your Marketing Efforts New Infographic from SmartClick Shows Program-by-Program, What Specifically You Need to Do to Comply with the EU’s new General Data Protection Regulation, without Over-Complying. Ok, Are you ready for GDPR? We’re just weeks away from the May 25, 2018 deadline for marketers to comply with […]
I spent the early part of my career working in brand management for Heinz and Unilever in the 1990s. We had access to scanner data, which told us the sales of a particular item or category at the store level. We had access to shipment data, which told us how much product we had shipped […]
Are Facebook Carousel Ads Really The Next Golden Goose? In the past year, Facebook has rolled out an unprecedented number of changes to their advertising suite. We’re particularly excited about the new carousel ad format, formerly known as multi-product ads. These new ads not only look sleek, they also perform incredibly well. Carousel […]
Great Results for Clients with NEW Instagram Ads It’s clear from early results that Instagram ads will be a huge win for Facebook and for SmartClick’s Clients SmartClick was honored last month to get early access from Facebook to set up and run Instagram ad campaigns for clients before other agencies. Now that Instagram […]
Demystifying Facebook’s Ad Relevance Score Could Save You Hundreds Of Thousands Why is Facebook’s relevance score relevant to you? Because using it to your advantage could potentially mean hundreds of thousands of dollars a year in revenue from Facebook advertising. So, what is relevance score or RS? Facebook wants its users to have a great […]
The True Cost and ROI of SEO – 10 Questions You Should Ask Your SEO Person Today. Years ago, we added up the cost of each legitimate SEO program we were running and analyzed their results to get their cost/acquisition. In all cases, the cost/acquisition was higher for Organic SEO programs than for paid online […]
5 Ways to Get The Most Out of Your Next Ad Photoshoot Great photos are extremely important, especially with Facebook advertising. If a brand has poor photo assets, it’s going to be difficult to actually build a credible brand. You don’t get fantastic photo imagery by accident. It’s all about the photoshoot. Online advertising photoshoots […]
Advertise on YouTube to Build Brand Awareness and Sales A great alternative to TV because it’s performance you can actually measure. Busting The TV Measurement Paradigm For years, companies have been placing ads on television with the hope that they would drive awareness and sales. Unfortunately, you never know what TV is actually doing for […]
5 Reasons We Stopped Doing SEO for Clients SmartClick doesn’t do Search Engine Optimization anymore. We haven’t done it for years. Instead we focus on paid online advertising—and that’s how we made our clients, in aggregate, an incremental $25 million in revenue last year. In the marketing department at PepsiCo years ago, we were always […]
Just as Free Shipping has helped Amazon take over the ecommerce world, your brand can take back lost revenue at higher margins by implementing Free Shipping as well. Amazon with Prime and its 2-day Free Shipping is kind of like Genghis Khan, conquering everything in his wake. It’s tempting for many manufacturers to launch on […]
Brands need to think more about the data they’re pushing out with the big aggregator websites who are increasingly controlling the majority of website traffic, as well as the data brands are pulling in to manage decisions, or risk being left behind. Way back in September of 2012, Tom Anthony, Head of R&D at Distilled, […]
The 12 Facebook Ad Mistakes You Didn’t Know You’re Making Just this morning, a potential client mentioned to us that “Facebook ads don’t work.” We’ve heard this over and over. The truth is that Facebook ads don’t work, if you don’t understand how to make them work. Advertisers, even big agencies, generally don’t understand how […]
New Developments in Advanced Facebook Targeting While Facebook has traditionally lagged behind Google in advertising performance, we’ve always known there was huge potential in Facebook Advertising for our clients. One in 7 people worldwide and over 50% of the U.S. population has a Facebook profile. Half of users log on every single day. In fact, […]
Your Easy Guide To Twitter Cards The advent of Twitter Advertising has been painfully slow in coming. Announcements were made as far back as 2010, but only recently have all advertisers gained access to the platform. SmartClick was among a select group of agencies invited participate in beta testing for Twitter ads as early as […]
20 Steps To Setup And Optimize A Google Shopping Feed Google Shopping is one of the easiest and most effective ways to drive traffic to an e-commerce store. See our Welding Supplies From IOC case study for an example of how Smartclick used Google shopping to grow a client’s revenue by $2 Million in a […]
Why Your Marketing Plan Didn’t Work Most marketing plans lack the balance between awareness building and message frequency to truly nurture consumers down a path to purchase. At SmartClick, when we begin a new engagement, we get a glimpse of the client’s past marketing plans. Typically, past plans haven’t worked well, or at best have […]
Is Retargeting For You? Yes. Retargeting ads keep your brand top-of-mind and are essential in providing the multiple exposures that lead consumers to convert. If you’re expecting to reel in a 100-pound Salmon on your first cast, you’ve never been fishing (especially because the biggest Salmon ever caught was 97-pounds). The world of marketing is […]
Google Shopping used to be a utopia for merchants online – where the benevolent “do no evil.” Google would list your products, free of charge, driving paying customers to your site to buy your stuff. All you had to do was upload a product feed to Google Merchant Center and keep it fresh. Life was […]
There’s a lot to read out there. Here are the top ten online marketing posts we’ve read this week. Enjoy! Nice Washington Post Recap of Facebook’s Timeline 39 Social Media Statistics to Start 2012 Marketers are having some nice early success with promoted tweets on Twitter A nice approach to gaining […]
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