If you’re not seeing a positive return on investment with your online marketing campaigns, you likely never will because your ad agency hasn’t been hanging around enough drunk Google employees. Remember that scene from the Academy Award-Winning 2000 film Erin Brockovich, when the creepy guy who Erin thinks is trying to pick her up […]
Demystifying Facebook’s Ad Relevance Score Could Save You Hundreds Of Thousands Why is Facebook’s relevance score relevant to you? Because using it to your advantage could potentially mean hundreds of thousands of dollars a year in revenue from Facebook advertising. So, what is relevance score or RS? Facebook wants its users to have a great […]
Paid search is a pillar of online marketing. Few other online channels can give you the quality direct-response traffic that paid search advertising delivers. But there’s a hitch – you cannot scale paid search. What? But search and the limitless expanse of the internet are joined at the hip, right? Errrr…. let’s look at […]
Paid search isn’t a game of chance, but the wisdom of The Gambler holds: “If you’re gonna play the game, boy, ya gotta learn to play it right…” Don’t forget that paid search platforms like Google AdWords and Microsoft adCenter are businesses that want your precious marketing dollars first and foremost. They urge you […]
Imagine being able to leap from position #4 on Google AdWords sponsored links to position #2 without spending more. I am continually surprised by the number of big budget advertisers that don’t put the keywords they’re advertising on in the actual ad. In the example above, for the search terms “Cheap Flights […]
Let’s talk fishing for a second. You know those large Japanese or Russian fishing trawlers that the fishermen on the smaller boats just hate, because they’re so effective at fishing that they decimate the fish population wherever they go with their 2 mile long nets that catch hundreds of thousands of fish at a time? […]
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