​Big Chill, a retro appliance manufacturer based in Boulder, Colorado wanted to boost their online sales. They have a very strong, visual brand, but awareness of the brand was low.  Their product is absolutely amazing, but skews on the pricier side for online sales. For years sales had remained flat with very little revenue coming in via the online channel.

SmartClick identified multiple opportunities for the brand:

1. The brand had not budgeted enough for online efforts to hit a critical mass and be competitive.

2. Big Chill had not done any awareness building advertising, nothing on Facebook or Instagram.

3. The brand was not advertising on paid search and organic SEO results were overshadowed by competitors advertisements in search results above.

4. Big Chill was not retargeting any past website visitor, losing a valuable opportunity to covert customers over time.

5. The brand did not have an email program and was not capturing lead or even engaging with past customers.

Big Chill engaged SmartClick to grow online sales. SmartClic convinced the brand to spend significantly for the first time on online marketing. SmartClick built, launched, and tested campaigns on Facebook and Instagram to massively increase awareness for Big Chill Appliances. SmartClick built sophisticated, complex, granular paid search campaigns that delivered a high ROI. SmartClick retargeted all website visitor at the right frequency to drive significant sales. SmartClick built and launched the first email programs for Big Chill, delivering significant revenue in email for the brand for the first time.


SmartClick ended up tripling Big Chill's sales over a 3-year period, taking the brand to unprecedented heights. Orion Creamer, Founder/CEO of Big Chill Appliances, beams about SmartClick: “Big Chill saw almost immediate double digit growth after partnering with SmartClick. Looking back, it's one of the best decisions our company has made.”