Blog

08
Apr

Advertise on YouTube to Build Brand Awareness and Sales

Posted by | · | Blog · Online Marketing · Uncategorized · Video | No Comments on Advertise on YouTube to Build Brand Awareness and Sales

Advertise on YouTube to Build Brand Awareness and Sales A great alternative to TV because it’s performance you can actually measure. Busting The TV Measurement Paradigm For years, companies have been placing ads on television with the hope that they would drive awareness and sales. Unfortunately, you never know what TV is actually doing for […]

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04
Mar

Is Offering Free Shipping Worth It?

Posted by | · | Blog · Facebook Marketing · Online Marketing · Paid Search | No Comments on Is Offering Free Shipping Worth It?

Just as Free Shipping has helped Amazon take over the ecommerce world, your brand can take back lost revenue at higher margins by implementing Free Shipping as well. Amazon with Prime and its 2-day Free Shipping is kind of like Genghis Khan, conquering everything in his wake. It’s tempting for many manufacturers to launch on […]

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19
Nov

20 steps to setup and optimize a Google Shopping Feed

Posted by | · | Analytics · Blog · Comparison Shopping Engines · Online Marketing · Product Feeds | No Comments on 20 steps to setup and optimize a Google Shopping Feed

20 Steps To Setup And Optimize A Google Shopping Feed Google Shopping is one of the easiest and most effective ways to drive traffic to an e-commerce store. See our Welding Supplies From IOC case study for an example of how Smartclick used Google shopping to grow a client’s revenue by $2 Million in a […]

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