SALT LAKE CITY, UT – March 8, 2015 – SmartClick Advertising announced today that DPS Skis has engaged the firm to develop online advertising campaigns to supplement the great word of mouth and print/magazine ad campaigns that have built the brand. DPS Skis, also based in Salt Lake, is the inventor of the “rockered ski” […]
Just as Free Shipping has helped Amazon take over the ecommerce world, your brand can take back lost revenue at higher margins by implementing Free Shipping as well. Amazon with Prime and its 2-day Free Shipping is kind of like Genghis Khan, conquering everything in his wake. It’s tempting for many manufacturers to launch on […]
Brands need to think more about the data they’re pushing out with the big aggregator websites who are increasingly controlling the majority of website traffic, as well as the data brands are pulling in to manage decisions, or risk being left behind. Way back in September of 2012, Tom Anthony, Head of R&D at Distilled, […]
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