Twitter marketing is essential. Brands who are active in Twitter are seen to be more legitimate in both Google and your customers' eyes. Twitter is now a part of the social media footprint that Google looks at to determine search results, so the keywords you include in your tweets can be extremely important.

By creating an integrated Twitter marketing plan targeting niche followers, your brand can respond to customers in real-time to give them a more personal buying experience. Word-of-mouth spreads fast, and one conversation with an influential Twitter follower can build your brand loyalty and awareness exponentially.