Revolutionary Ski Manufacturer DPS Skis Engages SmartClick Advertising
SALT LAKE CITY, UT – March 8, 2015 –
SmartClick Advertising announced today that DPS Skis has engaged the firm to develop online advertising campaigns to supplement the great word of mouth and print/magazine ad campaigns that have built the brand.
DPS Skis, also based in Salt Lake, is the inventor of the “rockered ski” a wide, fat ski that bends up at the tip and tail far more than the typical ski. Because the ski is so wide, often more that 110 mm wide at the waist, and because a DPS ski is already in a “cambered” position, rockered skis possesses an amazing combination of “float” and “turnability.”
SmartClick Managing Partner, Glen Spencer has been a customer for years, “DPS Skis are kind of like my skiing fountain of youth– My Lotus 124’s make me feel young again—they give me the confidence to huck cliffs and ski steeps like I was 18 again”
DPS pioneered online direct ski sales in an industry that has traditionally been hesitant to ship skis and bindings by mail.
SmartClick will be charged with extending that lead over the competition and helping DPS expand beyond the Rocky Mountains, to the Pacific and East Coasts, as well as Europe.
SmartClick Advertising is a digital advertising agency, founded in 2009, with offices in Denver and Salt Lake City, working with small and medium-sized consumer brands. SmartClick’s idea of fun is driving millions of dollars in revenue every year for our clients.