Bel-Rea Vet Tech Institute

Social Media



40,000 New Facebook Fans In A Year


The Problem


Bel-Rea Vet Tech is the largest veterinary technician school in the U.S. didn’t have any Facebook fans, which meant no one was seeing their posts.


The Action


SmartClick set up a sophisticated targeting campaign to engage Facebook users who liked Bel-Rea competitors and collinear brands. We also built a special Facebook app that let users take a fun quiz in exchange for a “LIKE.” And finally we did ad testing to hone in on the best ad strategy and best targeting.

The Result


In year one, Bel-Rea Facebook fans grew to 40,000 at an average of $0.15 a fan. A high engagement rate showed that we drove high quality fans.


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