Rodizio Grill

Social Media

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10,000 New Facebook Fans Without Advertising

 

The Problem

 

Rodizio Grill, a national Brazilian fine-dining restaurant franchise had low margins which meant they had a low advertising budget. They didn’t have any Facebook friends, which meant they didn’t have anyone to talk to when they posted.

  

The Action

 

We offered a “Free Meal on Your Birthday” via a special Facebook page app we built, which delivered a coupon in exchange for an email address.

The Result

 

The promotion added 10,000 Facebook fans and 10,000 new names to the brand’s email database. No one goes to a restaurant alone on their birthday, so they made money on every fan. High engagement rates for Facebook posts showed that we drove high quality fans to their page.

 

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