Women’s clothing manufacturer, Fresh Produce Clothing had good brand awareness and a great mid-priced product. With no online spending, they were making $2.2 million in online sales but with no growth.
Fresh Produce outsourced online advertising to SmartClick with an ad spend of 7% of sales in year 1 and 2. We focused our advertising on Google, Facebook, SEO, retargeting and later email.
In year one, sales nearly doubled from $2.2 million to $4.1 million. In year two, we did it again and boosted sales from $4.1 million to $8 million! SEO work alone drove over a half a million in revenue by year two.