Fresh Produce clothing, a large U.S.-based women’s clothing retailer, received over 25,000 visits each month via organic Google searches, but over 95% of those visits were branded– they included the keyword “Fresh.” Why? The brand didn’t rank on even the first FIVE pages of search results for a single keyword!
By building literally hundreds of landing pages on the site and by working one-on-one with hundreds of bloggers to link back to those pages, SmartClick was able to help Fresh Produce begin to not only rank on the first page of Google search results for 36 keywords, but got 17 of those keywords into one of the top 3 results. This had a direct, demonstrable, and continued effect on revenue.
Fresh Produce ended up with 36 keywords on the first page of Google search results, 17 in the top 3 . They also had over $500,000 in incremental revenue directly attributable to consumers who discovered the brand via organic searches over the past two years… and counting.