Uncategorized

13
Jun

Taking a Start-Up from $0 to over $1 Million in Revenue in Less Than 1 Year

Posted by | No Tags | Blog · Uncategorized | No Comments on Taking a Start-Up from $0 to over $1 Million in Revenue in Less Than 1 Year

Few start-ups can brag that they achieved one million in revenue—it’s an audacious goal, especially for a start-up in the clothing category. Still, that’s what a board member of a new client challenged us with in an early conference call. It was a big, scary, tangible goal We got to work. We focused in on […]

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09
Jun

The Relationship of Organic and Direct visits to Paid Online Media

Posted by | · · · | Analytics · Blog · Online Marketing · Paid Search · SEO · Uncategorized | No Comments on The Relationship of Organic and Direct visits to Paid Online Media

I spent the early part of my career working in brand management for Heinz and Unilever in the 1990s. We had access to scanner data, which told us the sales of a particular item or category at the store level. We had access to shipment data, which told us how much product we had shipped […]

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08
Jun

Demystifying Facebook’s Ad Relevance Score Could Save You Hundreds Of Thousands

Posted by | | Blog · Facebook Marketing · Google AdWords Pay Per Click Marketing · Online Marketing · Uncategorized | No Comments on Demystifying Facebook’s Ad Relevance Score Could Save You Hundreds Of Thousands

Demystifying Facebook’s Ad Relevance Score Could Save You Hundreds Of Thousands Why is Facebook’s relevance score relevant to you? Because using it to your advantage could potentially mean hundreds of thousands of dollars a year in revenue from Facebook advertising. So, what is relevance score or RS? Facebook wants its users to have a great […]

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08
Jun

The True Cost and ROI of SEO – 10 Questions You Should Ask Your SEO Person Today.

Posted by | No Tags | Blog · Conversion Rate Optimization · Online Marketing · Paid Search · Search Engine Optimization · SEO · Uncategorized | No Comments on The True Cost and ROI of SEO – 10 Questions You Should Ask Your SEO Person Today.

The True Cost and ROI of SEO – 10 Questions You Should Ask Your SEO Person Today. Years ago, we added up the cost of each legitimate SEO program we were running and analyzed their results to get their cost/acquisition. In all cases, the cost/acquisition was higher for Organic SEO programs than for paid online […]

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08
Jun

5 Ways to Get The Most Out of Your Next Ad Photoshoot

Posted by | · | Blog · Facebook Marketing · Online Marketing · Uncategorized | No Comments on 5 Ways to Get The Most Out of Your Next Ad Photoshoot

5 Ways to Get The Most Out of Your Next Ad Photoshoot Great photos are extremely important, especially with Facebook advertising. If a brand has poor photo assets, it’s going to be difficult to actually build a credible brand. You don’t get fantastic photo imagery by accident. It’s all about the photoshoot. Online advertising photoshoots […]

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08
Apr

Advertise on YouTube to Build Brand Awareness and Sales

Posted by | · | Blog · Online Marketing · Uncategorized · Video | No Comments on Advertise on YouTube to Build Brand Awareness and Sales

Advertise on YouTube to Build Brand Awareness and Sales A great alternative to TV because it’s performance you can actually measure. Busting The TV Measurement Paradigm For years, companies have been placing ads on television with the hope that they would drive awareness and sales. Unfortunately, you never know what TV is actually doing for […]

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08
Apr

5 Reasons We Stopped Doing SEO for Clients

Posted by | · | Blog · Online Marketing · Paid Search · Search Engine Optimization · SEO · Uncategorized | No Comments on 5 Reasons We Stopped Doing SEO for Clients

5 Reasons We Stopped Doing SEO for Clients SmartClick doesn’t do Search Engine Optimization anymore. We haven’t done it for years. Instead we focus on paid online advertising—and that’s how we made our clients, in aggregate, an incremental $25 million in revenue last year. In the marketing department at PepsiCo years ago, we were always […]

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08
Apr

How We Tripled Email Revenue for a Brand in Just 3 Months

Posted by | · | Blog · Email · Uncategorized | No Comments on How We Tripled Email Revenue for a Brand in Just 3 Months

How We Tripled Email Revenue for a Brand in Just 3 Months A/B Testing Emails   To drive big results, sometimes you just need to break some rules. We’ve been doing some interesting testing for an e-commerce client that shows how a creative, aesthetically pleasing email that breaks many of the rules of email coding […]

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