Facebook Marketing

02
Aug

Why Your Online Agency Will Likely Never Get You A Positive ROI. How a Drunk Google Employee Let Us in on the Secret to Paid Search Success…

Posted by | No Tags | Analytics · Blog · Facebook Marketing · Google AdWords Pay Per Click Marketing · Online Marketing | No Comments on Why Your Online Agency Will Likely Never Get You A Positive ROI. How a Drunk Google Employee Let Us in on the Secret to Paid Search Success…

If you’re not seeing a positive return on investment with your online marketing campaigns, you likely never will because your ad agency hasn’t been hanging around enough drunk Google employees. Remember that scene from the Academy Award-Winning 2000 film Erin Brockovich, when the creepy guy who Erin thinks is trying to pick her up turns […]

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06
Oct

Are Facebook Carousel Ads Really The Next Golden Goose?

Posted by | · | Blog · Facebook Marketing · Online Marketing · Product Feeds | No Comments on Are Facebook Carousel Ads Really The Next Golden Goose?

Are Facebook Carousel Ads Really The Next Golden Goose?   In the past year, Facebook has rolled out an unprecedented number of changes to their advertising suite. We’re particularly excited about the new carousel ad format, formerly known as multi-product ads. These new ads not only look sleek, they also perform incredibly well.   Carousel […]

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06
Oct

Great Results for Clients with NEW Instagram Ads

Posted by | · | Blog · Facebook Marketing · Instagram Advertising · Online Marketing | No Comments on Great Results for Clients with NEW Instagram Ads

Great Results for Clients with NEW Instagram Ads It’s clear from early results that Instagram ads will be a huge win for Facebook and for SmartClick’s Clients   SmartClick was honored last month to get early access from Facebook to set up and run Instagram ad campaigns for clients before other agencies. Now that Instagram […]

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08
Jun

Demystifying Facebook’s Ad Relevance Score Could Save You Hundreds Of Thousands

Posted by | | Blog · Facebook Marketing · Google AdWords Pay Per Click Marketing · Online Marketing · Uncategorized | No Comments on Demystifying Facebook’s Ad Relevance Score Could Save You Hundreds Of Thousands

Demystifying Facebook’s Ad Relevance Score Could Save You Hundreds Of Thousands Why is Facebook’s relevance score relevant to you? Because using it to your advantage could potentially mean hundreds of thousands of dollars a year in revenue from Facebook advertising. So, what is relevance score or RS? Facebook wants its users to have a great […]

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08
Jun

5 Ways to Get The Most Out of Your Next Ad Photoshoot

Posted by | · | Blog · Facebook Marketing · Online Marketing · Uncategorized | No Comments on 5 Ways to Get The Most Out of Your Next Ad Photoshoot

5 Ways to Get The Most Out of Your Next Ad Photoshoot Great photos are extremely important, especially with Facebook advertising. If a brand has poor photo assets, it’s going to be difficult to actually build a credible brand. You don’t get fantastic photo imagery by accident. It’s all about the photoshoot. Online advertising photoshoots […]

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04
Mar

Is Offering Free Shipping Worth It?

Posted by | · | Blog · Facebook Marketing · Online Marketing · Paid Search | No Comments on Is Offering Free Shipping Worth It?

Just as Free Shipping has helped Amazon take over the ecommerce world, your brand can take back lost revenue at higher margins by implementing Free Shipping as well. Amazon with Prime and its 2-day Free Shipping is kind of like Genghis Khan, conquering everything in his wake. It’s tempting for many manufacturers to launch on […]

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17
Dec

12 Facebook Ad Mistakes You Didn’t Know You’re Making

Posted by | · · | Facebook Marketing · Online Marketing | No Comments on 12 Facebook Ad Mistakes You Didn’t Know You’re Making

The 12 Facebook Ad Mistakes You Didn’t Know You’re Making Just this morning, a potential client mentioned to us that “Facebook ads don’t work.” We’ve heard this over and over. The truth is that Facebook ads don’t work, if you don’t understand how to make them work. Advertisers, even big agencies, generally don’t understand how […]

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16
Dec

New Developments in Advanced Facebook Targeting

Posted by | · · · · | Facebook Marketing · Online Marketing | No Comments on New Developments in Advanced Facebook Targeting

New Developments in Advanced Facebook Targeting While Facebook has traditionally lagged behind Google in advertising performance, we’ve always known there was huge potential in Facebook Advertising for our clients. One in 7 people worldwide and over 50% of the U.S. population has a Facebook profile. Half of users log on every single day. In fact, […]

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19
Nov

The 2 Commandments Of Online Ad Creative

Posted by | · · · · | Blog · Creative · Facebook Marketing | No Comments on The 2 Commandments Of Online Ad Creative

The 2 Commandments Of Online Ad Creative Smart online ads can be the difference between your business becoming a wild success or your living arrangements moving to permanent status with your in-laws. The hard part is that bad online marketing doesn’t always look “bad.” Instead, bad online marketing doesn’t utilize the advantages it has over […]

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18
Sep

Why your marketing plan didn’t work

Posted by | No Tags | Blog · Email · Facebook Marketing · Online Marketing · Paid Search · SEO | No Comments on Why your marketing plan didn’t work

Why Your Marketing Plan Didn’t Work Most marketing plans lack the balance between awareness building and message frequency to truly nurture consumers down a path to purchase. At SmartClick, when we begin a new engagement, we get a glimpse of the client’s past marketing plans. Typically, past plans haven’t worked well, or at best have […]

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17
Sep

More conversions from Facebook than AdWords?

Posted by | No Tags | Blog · Facebook Marketing | No Comments on More conversions from Facebook than AdWords?

More Conversions From Facebook Than Adwords? For the first time, we’re seeing a Facebook ad type that can really drive sales for brands… and even outperform Google AdWords One of the biggest criticisms of Facebook advertising over the years has been that while Facebook ads drive visits to a website, they just don’t drive sales […]

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09
Feb

50 Different Types of Wall Posts for Facebook Business Fan Pages

Posted by | No Tags | Blog · Facebook Marketing | 6 Comments on 50 Different Types of Wall Posts for Facebook Business Fan Pages

Try Something Different With Your Posts on Your Facebook Business Fan Page   Have you looked at your newsfeed hide rate on Facebook lately? If your hide rate is much over 2%, chances are that it’s your own fault. You’re boring your fans. There’s nothing worse than reading a stale, you’re-making-me-slowly-yawn, Facebook status update from […]

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17
Sep

Social Media Footprint Affects Google Page Rank

Posted by | No Tags | Blog · Facebook Marketing · Search Engine Optimization · Twitter Marketing | No Comments on Social Media Footprint Affects Google Page Rank

  A brand’s social media footprint appears to be an increasingly important factor in the order of natual search results on Google. As you may or may not know, a page’s rank in search results on Google is determined by Google’s Page Rank Algorithm (actually named after Larry Page, one of the founders of Google). […]

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19
May

New Facebook Fan Page App Rewards Fans Who Get Friends to “Like” a Brand’s Page

Posted by | No Tags | Blog · Facebook Marketing | No Comments on New Facebook Fan Page App Rewards Fans Who Get Friends to “Like” a Brand’s Page

A new cutting-edge Facebook Fan Page App promotion from Pei Wei rewards participants for getting their friends to “like” Pei Wei’s Facebook Fan page. We know lot of companies are working on apps like this, but Pei Wei’s is the first we’ve seen to launch. The big question is, are apps like this consistent with […]

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19
Apr

Make A Facebook Group People Actually Want to Join

Posted by | No Tags | Blog · Facebook Marketing | No Comments on Make A Facebook Group People Actually Want to Join

  Since I poke fun at a lot of marketers out there, you’ve got to know, it’s not personal. In fact, I poke a lot of fun at myself as a marketer. We learn from our mistakes, and I’ve made some doozies over the years. My first foray into marketing on Facebook turned out to […]

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04
Apr

How Can Gray’s Papaya Have Only 31 Fans?Suggest Your Page to Your Friends and Ask Your Friends to Suggest to Their Friends to Build Your Facebook Fan Page Fans

Posted by | No Tags | Blog · Facebook Marketing | No Comments on How Can Gray’s Papaya Have Only 31 Fans?Suggest Your Page to Your Friends and Ask Your Friends to Suggest to Their Friends to Build Your Facebook Fan Page Fans

[/caption]   Some companies just haven’t figured out the first step of building Fans for their Facebook Fan Page. Example: Sad, but true: Gray’s Papaya only has 31 fans on Facebook. It’s one of New York’s most beloved establishments, with millions of happy customers. Many consider it the best hot dog in New York. They […]

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