SEO

09
Jun

The Relationship of Organic and Direct visits to Paid Online Media

Posted by | · · · | Analytics · Blog · Online Marketing · Paid Search · SEO · Uncategorized | No Comments on The Relationship of Organic and Direct visits to Paid Online Media

I spent the early part of my career working in brand management for Heinz and Unilever in the 1990s. We had access to scanner data, which told us the sales of a particular item or category at the store level. We had access to shipment data, which told us how much product we had shipped […]

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08
Jun

The True Cost and ROI of SEO – 10 Questions You Should Ask Your SEO Person Today.

Posted by | No Tags | Blog · Conversion Rate Optimization · Online Marketing · Paid Search · Search Engine Optimization · SEO · Uncategorized | No Comments on The True Cost and ROI of SEO – 10 Questions You Should Ask Your SEO Person Today.

The True Cost and ROI of SEO – 10 Questions You Should Ask Your SEO Person Today. Years ago, we added up the cost of each legitimate SEO program we were running and analyzed their results to get their cost/acquisition. In all cases, the cost/acquisition was higher for Organic SEO programs than for paid online […]

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08
Apr

5 Reasons We Stopped Doing SEO for Clients

Posted by | · | Blog · Online Marketing · Paid Search · Search Engine Optimization · SEO · Uncategorized | No Comments on 5 Reasons We Stopped Doing SEO for Clients

5 Reasons We Stopped Doing SEO for Clients SmartClick doesn’t do Search Engine Optimization anymore. We haven’t done it for years. Instead we focus on paid online advertising—and that’s how we made our clients, in aggregate, an incremental $25 million in revenue last year. In the marketing department at PepsiCo years ago, we were always […]

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18
Sep

Why your marketing plan didn’t work

Posted by | No Tags | Blog · Email · Facebook Marketing · Online Marketing · Paid Search · SEO | No Comments on Why your marketing plan didn’t work

Why Your Marketing Plan Didn’t Work Most marketing plans lack the balance between awareness building and message frequency to truly nurture consumers down a path to purchase. At SmartClick, when we begin a new engagement, we get a glimpse of the client’s past marketing plans. Typically, past plans haven’t worked well, or at best have […]

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