Analytics

02
Aug

Why Your Online Agency Will Likely Never Get You A Positive ROI. How a Drunk Google Employee Let Us in on the Secret to Paid Search Success…

Posted by | No Tags | Analytics · Blog · Facebook Marketing · Google AdWords Pay Per Click Marketing · Online Marketing | No Comments on Why Your Online Agency Will Likely Never Get You A Positive ROI. How a Drunk Google Employee Let Us in on the Secret to Paid Search Success…

If you’re not seeing a positive return on investment with your online marketing campaigns, you likely never will because your ad agency hasn’t been hanging around enough drunk Google employees. Remember that scene from the Academy Award-Winning 2000 film Erin Brockovich, when the creepy guy who Erin thinks is trying to pick her up turns […]

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09
Jun

The Relationship of Organic and Direct visits to Paid Online Media

Posted by | · · · | Analytics · Blog · Online Marketing · Paid Search · SEO · Uncategorized | No Comments on The Relationship of Organic and Direct visits to Paid Online Media

I spent the early part of my career working in brand management for Heinz and Unilever in the 1990s. We had access to scanner data, which told us the sales of a particular item or category at the store level. We had access to shipment data, which told us how much product we had shipped […]

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04
Mar

Pushing Out and Pulling In The Right Data to Grow Your Brand Online

Posted by | · · · | Analytics · Blog · Comparison Shopping Engines · Online Marketing · Paid Search · Product Feeds | No Comments on Pushing Out and Pulling In The Right Data to Grow Your Brand Online

Brands need to think more about the data they’re pushing out with the big aggregator websites who are increasingly controlling the majority of website traffic, as well as the data brands are pulling in to manage decisions, or risk being left behind. Way back in September of 2012, Tom Anthony, Head of R&D at Distilled, […]

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16
Dec

Rapid Cycle A/B Testing = Rapid Results

Posted by | · | Analytics · Conversion Rate Optimization | No Comments on Rapid Cycle A/B Testing = Rapid Results

Rapid Cycle A/B Testing = Rapid Results   What is A/B Testing? As the name implies, A/B testing is simply comparing two versions (A and B) of an ad, web page, or other content, which are identical except for a slight variation that might affect a user’s behavior. Version A is often the current version […]

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19
Nov

20 steps to setup and optimize a Google Shopping Feed

Posted by | · | Analytics · Blog · Comparison Shopping Engines · Online Marketing · Product Feeds | No Comments on 20 steps to setup and optimize a Google Shopping Feed

20 Steps To Setup And Optimize A Google Shopping Feed Google Shopping is one of the easiest and most effective ways to drive traffic to an e-commerce store. See our Welding Supplies From IOC case study for an example of how Smartclick used Google shopping to grow a client’s revenue by $2 Million in a […]

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31
Jul

Is Google Analytics Lying About Your Conversions?

Posted by | · · · · | Analytics · Blog · Conversion Rate Optimization | No Comments on Is Google Analytics Lying About Your Conversions?

When visitors on your site perform an action that you deem valuable (a.k.a. a conversion), you’re probably pretty interested in understanding the various factors that influenced that action, right? What led them to convert? This insight is generally available in your Google Analytics reports, but depending on your particular conversion process and setup, the traffic […]

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