Another National Catalog Retailer VivaTerra Chooses SmartClick for Online Marketing Services
SALT LAKE CITY, UT – September 2, 2015 –
Salt Lake and Denver-based online marketing agency SmartClick Advertising announced today that it had signed a year-long agreement with national home décor catalog retailer Viva Terra to provide e-commerce marketing services across a variety of online media.
“VivaTerra has built a great brand through direct mail, and we’re excited to take their marketing campaigns to new heights with a sophisticated online marketing strategy,” says Glen Spencer, Managing Partner at SmartClick.
“We find that many catalog retailers can benefit greatly from cutting-edge online marketing campaigns to simply harvest volume on paid search that would otherwise be taken by competitors who are advertising. This “harvesting” of existing demand, created by the catalogs, is typically very low hanging fruit,” according to Spencer.
SmartClick has also found that many catalog retailers can benefit from shifting dollars from expensive, and not very eco-friendly, paper catalogs that are sent to “prospects” who fit a certain target demographic, to less expensive prospect marketing campaigns designed to acquire customers more efficiently and less expensively.
Shifting prospecting from paper catalogs to online, especially through lookalike audience campaigns on Facebook and Instragram are the future for most catalog retailers.
SmartClick Advertising is a digital advertising agency, founded in 2009, with offices in Denver and Salt Lake City, working with small and medium-sized consumer brands. SmartClick’s idea of fun is driving millions of dollars in revenue every year for our clients.