Blog

13
Jun

Taking a Start-Up from $0 to over $1 Million in Revenue in Less Than 1 Year

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Few start-ups can brag that they achieved one million in revenue—it’s an audacious goal, especially for a start-up in the clothing category. Still, that’s what a board member of a new client challenged us with in an early conference call. It was a big, scary, tangible goal We got to work. We focused in on […]

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09
Jun

The Relationship of Organic and Direct visits to Paid Online Media

Posted by | · · · | Analytics · Blog · Online Marketing · Paid Search · SEO · Uncategorized | No Comments on The Relationship of Organic and Direct visits to Paid Online Media

I spent the early part of my career working in brand management for Heinz and Unilever in the 1990s. We had access to scanner data, which told us the sales of a particular item or category at the store level. We had access to shipment data, which told us how much product we had shipped […]

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