Blog

08
Mar

Revolutionary Ski Manufacturer DPS Skis Engages SmartClick Advertising

Posted by | No Tags | News | No Comments on Revolutionary Ski Manufacturer DPS Skis Engages SmartClick Advertising

SALT LAKE CITY, UT – March 8, 2015 – SmartClick Advertising announced today that DPS Skis has engaged the firm to develop online advertising campaigns to supplement the great word of mouth and print/magazine ad campaigns that have built the brand. DPS Skis, also based in Salt Lake, is the inventor of the “rockered ski” […]

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04
Mar

Is Offering Free Shipping Worth It?

Posted by | · | Blog · Facebook Marketing · Online Marketing · Paid Search | No Comments on Is Offering Free Shipping Worth It?

Just as Free Shipping has helped Amazon take over the ecommerce world, your brand can take back lost revenue at higher margins by implementing Free Shipping as well. Amazon with Prime and its 2-day Free Shipping is kind of like Genghis Khan, conquering everything in his wake. It’s tempting for many manufacturers to launch on […]

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04
Mar

Pushing Out and Pulling In The Right Data to Grow Your Brand Online

Posted by | · · · | Analytics · Blog · Comparison Shopping Engines · Online Marketing · Paid Search · Product Feeds | No Comments on Pushing Out and Pulling In The Right Data to Grow Your Brand Online

Brands need to think more about the data they’re pushing out with the big aggregator websites who are increasingly controlling the majority of website traffic, as well as the data brands are pulling in to manage decisions, or risk being left behind. Way back in September of 2012, Tom Anthony, Head of R&D at Distilled, […]

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04
Mar

10 Immutable Laws of Driving Online Revenue for Start Up E-Commerce Brands

Posted by | · | Blog · Online Marketing · Online PR | No Comments on 10 Immutable Laws of Driving Online Revenue for Start Up E-Commerce Brands

10 Immutable Laws of Driving Online Revenue for Start Up E-Commerce Brands We’ve been talking with a lot of startups. Lots. Many of these potential clients used to work for some of the big, established brands we work with. They find that doing marketing for a startup is entirely different from marketing for an established […]

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