Blog

27
Jun

Have A Little Faith: Don’t Just Focus on What You Can Measure

Posted by | No Tags | Blog · Online Marketing | No Comments on Have A Little Faith: Don’t Just Focus on What You Can Measure

We were eating lunch with the online marketing team for a $1 billion consumer brand.  Their sky high conversion rates on paid search and retargeting ads would put your jaw on the floor.  They’ve carved out a nice niche that drives several hundred thousand dollars in sales a year.  The only problem is  they can’t […]

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20
Jun

Why You’re Losing Money on Paid Search

Posted by | · · · · | Blog · Google AdWords Pay Per Click Marketing | No Comments on Why You’re Losing Money on Paid Search

Paid search isn’t a game of chance, but the wisdom of The Gambler holds: “If you’re gonna play the game, boy, ya gotta learn to play it right…”   Don’t forget that paid search platforms like Google AdWords and Microsoft adCenter are businesses that want your precious marketing dollars first and foremost. They urge you […]

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01
Jun

Big Chill Retro Appliances Renews and Expands Agreement with SmartClick Advertising

Posted by | No Tags | News | No Comments on Big Chill Retro Appliances Renews and Expands Agreement with SmartClick Advertising

BOULDER, Colo.—June 1, 2012—SmartClick Advertising, a Boulder-Colorado based online advertising and marketing firm, has renewed and expanded their relationship with Big Chill Retro Appliances, makers of modern appliances with a retro look and feel, available in hundreds of custom colors. Big Chill first engaged SmartClick in the summer of 2011, with a relatively modest plan […]

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